Columbus Consulting | Researcher / Analyst

Identifying Market Opportunities: recognizing gaps in the operating environments where its services can be expanded and improved.Evaluating Market Costing: benchmarking to align budget estimates to actual market costsUnderstanding Client Behaviour: gaining insights into client preferences, engagement with the decision making processesEvaluating Marketing Strategies: measuring the effectiveness of campaigns and strategies to optimize marketing efforts and budget allocationForecasting Market Trends: predicting future market trends to stay ahead of the curve and make proactive business decisionsImproving Service Delivery: using market research to inform the development of new services or the improvement of existing services to better client needsSetting Realistic Targets: establishing achievable goals for growth and client services based on market research targetsRisk Mitigation: identifying potential risks in the operating environment and developing strategies to mitigate themSupporting client Strategies: providing a solid foundation of market knowledge to support overall business strategy and long-term planningEnhancing Client Experience: using feedback and insights from market research to enhance the customer experience