Bedfordview, South Africa | Posted on 05/21/2024
Direct the hiring, training, and performance evaluations of the marketing team and oversee their daily activities.
Delegate marketing activities/tasks to the marketing supervisors, i.e. projects, assignments, presentations, proposals, etc. that are due.
Evaluate the financial aspects of product development, i.e. budgets, expenditures, research.
Measures the percentage of data entries that are correct and free of errors
Compile and submit marketing budgets to senior management for approval.
Measures the time taken to update and process data.
Develop budgets for brand and maintain costs.
Collate quotes, negotiate with and manage all marketing suppliers/vendors in line with budget and overall company requirements.
Supervise cost effective allocation of company resources.
Average time taken to retrieve data when needed.
Track consumer and market insights by reviewing metrics such as sales volumes, market share, profit projections, pricing and distribution, by conducting consumer research.
Initiate market research studies and analyse their findings.
Research and report on market opportunities.
Analyse sales data to update brand portfolios, determine new products and delete/remove underperforming products.
Coordinate and manage content management and information sharing among departments, division and external customers and divisions where needed.
Manage external marketing partners such as suppliers, advertising agencies, digital marketing firms and production companies.
Compile lists, describing product/service offerings, where applicable.
Develop and execute brand management plans responsible for the corporate identity.
Oversee the brand content and ensure consistency.
Develop brand standards and usage guidelines.
Plan, develop and implement marketing efforts for a particular brand/product.
Manage and enhance the company's brand and reputation.
Approve marketing artwork.
Identify brand improvements areas.
Develop and execute brand management plans.
Consult with the graphic designers on brand specifications such as design, colour and packaging.
Steer profitable sales, brand growth and loyalty for many business areas
Maintain digital marketing presence and continuously manage all digital marketing outlets. E.g Facebook, Twitter
Show awareness and utilise Digital / Public Relation platforms.
Provide internal communication/marketing support, key insights and marketing security to the sales and marketing teams within the business.
Manage all marketing related activities within Specified Brand (eg. ACDC Express, The Local Farmer and Infinity Brands).
Manage all marketing related communication to brand manager.
Write reports, specifications, and creative briefs.
Requirements BSC Analytics
Experience as a Marketing Manager, an Events Manager, or a Project Manager.A minimum of 3- 4 years of management experience in the marketing profession.
Understands Marketing: The candidate must have a strong grasp of current marketing and PR trends as well as how to resonate with the target audience.
Experience with both Above the Line (ATL) and Below the Line (BTL) marketing.
Demonstrable competency in strategic planning and stakeholder relationship management.
Experience in sponsorship and public relations will be a plus.
Excellent interpersonal and public speaking skills.
Ability to work effectively in a team environment but also take ownership and accountability for individual tasks.
Nationwide travel will be required.
Competencies and skills
In addition, the Marketing Manager candidate must also possess the following soft skills:
Computer Literacy: The individual needs to have a strong grasp of computer office software. Beneficial if the candidate also has experience on digital marketing platforms.
Leadership: The Marketing Manager must have leadership and people skills, strong business acumen, and the ability to manage effectively, and work with different stakeholders.
Project Management Skills: Ability to set SMART objectives and a realistic action plan for each stage of the competition.
Strategy: They must excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, visionary, and manage innovation well
Completion-Oriented: The candidate must be deadline and results-driven
Decision-making skills: The individual must be confident and have strong decision-making and problem-solving skills.
Interpersonal Communication: The marketing manager must possess high EQ and the ability to communicate effectively with different stakeholders.
Excellent Negotiation Skills: The individual must negotiate rates and close deals to maximize the return on investment of the competition.
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