Job title : Chief Marketing Officer Job Location : Western Cape, Cape Town Deadline : January 20, 2025 Quick Recommended Links Jobs by Location Job by industries What You'll Do… As the Chief Marketing Officer of Cape Town Tourism, you will: Shape the Vision - Lead the development and execution of innovative marketing strategies to position Cape Town as a premier sustainable destination.
Build the Brand - Enhance and oversee iconic brands like LoveCapeTown, TravelWise, and Limitless Cape Town to inspire local and global audiences.
Embrace Technology - Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
Drive Visitor Growth - Expand Cape Town's reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
Champion Inclusivity - Ensure marketing strategies embrace diversity and universal access, making Cape Town welcoming for all travellers, including persons with disabilities.
Collaborate Widely - Partner with communities, businesses, and global organisations to create campaigns that reflect Cape Town's rich heritage and future aspirations.
Deliver Results - Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.
What We're Looking For… We're seeking a game-changer with: Leadership Excellence - A proven ability to inspire high-performing teams and shape iconic brands.
Digital Innovation - Experience in AI-driven campaigns, data analytics, and emerging technologies.
Global Perspective - Experience marketing to diverse international audiences.
Sustainability Commitment - Passion for balancing profit with purpose.
Inclusivity - An understanding of accessible tourism and strategies that embrace diversity.
Creativity with Impact - The ability to turn data-driven insights into campaigns that deliver measurable results.
Minimum Requirements: 10 years of progressive marketing experience, including 5+ years in senior leadership.
A background in tourism, destination marketing, or hospitality is highly desirable.
Expertise in building and monetising marketing strategies through partnerships and sponsorships.
Strong storytelling and communication abilities.
Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
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