Category Finance Manager

Job ResponsibilitiesLead finance business partner support to CMO, Marketing and Innovation in order to deliver mission.Drive business performance and provide decision support through a mission-focused BPM process, embedded in Marketing, providing data-led insights, steering the team to always challenge the correct mission-focused metrics.Understand and drive A&P efficiency/effectiveness.Lead A&P performance management.Provide the team with detailed information by portfolio including:Competitor analysis to monitor performance, drive insights, and recommend a response.Spend analysis to determine budget adherence and re-prioritization where necessary.Rigorous financial support on existing innovation agenda.New innovation financial analysis - key drivers of risk, benchmarking with previous innovations, scenario analysis.Support overall pricing strategy in conjunction with NRM Manager.Lead marketing financial capability development.
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