Career Opportunities: Head: Integrated Marketing (12583)

Requisition ID 12583 - Posted - Corporate Affairs & Marketing - Marketing: Corp Marketing - GP - Auckland Park REPORT LINE: GROUP EXECUTIVE: CORPORATE AFFAIRS & MARKETING DIVISION: CORPORATE AFFAIRS AND MARKETING SCALE CODE: 125 POSITION ID: 60020625 The Head: Integrated Marketing is responsible for the overall leadership in and implementation of revenue generation through the provision of efficient and effective brand marketing programs. The Head: Integrated Marketing will drive awareness, acquisition, and retention through the launch of multifunctional go-to brand marketing strategies for promotion of the brand/business within the respective markets.
KEY ACCOUNTABILITIES DEVELOPMENT AND IMPLEMENTATION OF STRATEGYDevelop and implement the Corporate Affairs & Marketing strategy, in collaboration with Head of Marketing: Channels & Platforms.Develop annual Integrated Marketing strategy for the business unit.Lead the effective execution of key elements of the marketing strategy while simultaneously providing guidelines, tools, templates, and role delegation for elements to be executed in the plans.Lead the Trade Marketing and Brand Experience teams in the creation and execution of revenue-generating campaigns, events, and experiences.Lead the Creative teams in the development of creative concepts, designs, illustrations, and content for various media including audio-visual material to support brand and sales teams.Oversee the marketing planning process including defining target consumers and the development of marketing mix and strategies on consumer brand-interaction to encourage increased purchase.Provide strategic direction to the marketing team in terms of defining objectives, strategy, and development of business models to be implemented within the unit.Cascade Corporate Affairs and Marketing strategy to Departments within the marketing unit.Lead the effective execution of key elements of the marketing plan through the refinement of brand messages, creative designs, leading go-to-market planning, and driving cross-functional collaboration within the business unit between Insights, Brand, Digital, Social, and CRM.Develop all consumer-facing communication approaches for the brand and serve as the primary marketing point of contact with external business partners, enabling strong, collaborative working relationships.Review and report on the achievement of business units' objectives.BUSINESS OPERATIONAL EFFICIENCYEstablish the SABC's brand building strategies across all channels.Lead the research team in the development of specific research plans to include consumer insights, consumer segmentation, competitive intelligence, and industry trends impacting the SABC brands.Develop creative and innovative marketing strategies that leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages.In collaboration with Sales, manage the forecast and revenue delivery for the SABC's brands through monitoring performance and availing transparent weekly/monthly/annual reporting.Create strategic messaging for key segments of the SABC.Develop, review, and implement the social/digital media strategy.Position the SABC as a market leader in the development, deployment, and enhancement of brand strategies across website, digital, social media, email campaigns, and SEO/SEM.Build consumer confidence in the SABC and thereby enhance investor confidence.Conduct benchmarks on best practices and management of information sources.Ensure that the operational budget is managed to prevent wasteful expenditure.Oversee Divisional and provincial operational expenditure against the approved budget and introduce corrective measures to ensure financial discipline and accountability.Set guidelines on optimal fund distribution/allocation in accordance with the organisational budget constraints and strategic/operational requirements.GOVERNANCE RISK AND COMPLIANCEEnsure information credibility.Underpin all communications with credibility and loyalty.Perform root cause analysis and synthesize all information to produce a positive outcome.Conduct benchmarks on best practices and management of information sources.Ensure that the operational budget is managed to prevent wasteful expenditure.Oversee departmental operational expenditure against the approved budget and introduce corrective measures to ensure financial discipline and accountability.Set guidelines on optimal fund distribution/allocation in accordance with the organisational budget constraints and strategic/operational requirements.Develop and review internal control measures to ensure good governance.Oversee the management of special communication risks to protect organisational integrity, create value, prevent financial loss, and ensure compliance with applicable policies and legislation.Develop, review, and implement policies and good governance to address gaps and promote accountability.Monitor compliance in line with the OHS Act.Review and implement Risk Management Plan in line with the organizational Risk Framework.Monitor execution of internal risk audits results per checklist to identify and address gaps.Engage in complex networking strategies with a diverse population of customers and stakeholders.STAKEHOLDER MANAGEMENTBuild strong relationships with creative, digital, advertising, research, and activation agencies.Create and maintain communication channels between Corporate marketing and all SABC marketing units.Position the SABC as the preferred partner in building a positive corporate image in South Africa.LEADERSHIP AND PEOPLE MANAGEMENTProvide direction on the retention and attraction of staff.Ensure adequate staffing for workload, succession planning, and effective leadership.Effective briefing and communication with department staff.Contract and manage Performance Management System in accordance with organizational policy and procedures within the unit.Manage all information sources and create good relationships with key business decision-makers.Career Development Plans (CDP) for all staff members.FINANCIAL MANAGEMENTOversee departmental operational expenditure against the approved budget and introduce corrective measures to ensure financial discipline and accountability.Ensure that the operational budget is managed to prevent wasteful expenditure.Set guidelines on optimal fund distribution/allocation in accordance with the organisational budget constraints and strategic/operational requirements.QUALIFICATIONS AND EXPERIENCE: Honours Degree in Marketing/Brand/Digital or equivalent qualification (NQF8).Broadcasting/FMCG and additional languages – South African and/or other African languages will be an advantage.10 years' experience in marketing, of which 5 years should be at Middle Management Level.KNOWLEDGE: Strategic management.Demand generation marketing tactics and strategies.Digital marketing tactics inclusive of display advertising, SEM/SEO, social media, and email.Ability to enable data-driven decisions.Working with ROI and metric-driven models.Proficiency in CRM systems and databases.Budget management.PPPFA and PFMA.Management information systems.Management reporting.Understanding of applicable legislative frameworks and regulations.
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