Santam is the market leader in the general insurance industry in Southern Africa.
We are a large, diversified, expanding and transforming company and whilst based in South Africa, we are rapidly moving into a number of emerging markets, both in Africa and Asia.
Our success is rooted in our passion for our clients and everything we do is centred on our delivery of Insurance Good and Proper.
WHAT DOES THE CAMPAIGN SPECIALIST DO?
The campaign management accountability includes campaign design, performance optimization (sales metric), at times starting at warm-up stage through various means of communication (response rate), be it email, SMS or other digital enablers.
The Campaign Specialist accountability includes but not limited to 85 – 90% focus on Sales activities, Client Engagement campaigns and existing business campaigns (profitability actions or a marketing campaign as example).
Daily reporting to advisors on target achievement progress, intentionally stimulating a high-performance culture, for improved sales and earnings through line management/ Sales Manager encouragement and 'competition' (BPS model) etc.
WHAT WILL MAKE YOU SUCCESSFUL IN THE ROLE?
Analyse and ensure an optimized ROI and performance of leads according to risk appetite, cost of acquisition and propensity for conversion.
Campaign design and management of existing consented lead portfolios, business cross and upsell portfolios, business communication and marketing campaigns.
Develop and execute multi-channel marketing campaigns to meet business objectives, including email, social media, digital and SMS advertising.
Collaborate with cross-functional teams to ensure that the campaign creatives and messaging are aligned with business objectives.
Manage campaign budgets and timelines and ensure that the campaigns are executed timeously and within budget.
Measure and report on key metrics, including campaign performance, ROI, and conversion rates.
Utilise insights to optimize campaign performance.
Manage relationships with external vendors, creative agencies and data providers, to ensure campaign success; Stay up to date with industry trends, best practices, and make recommendations for new and innovative marketing campaigns; Provide regular campaign updates to key stakeholders, including management and other cross-functional teams.
QUALIFICATIONS AND EXPERIENCE Completed Gr12 and Bachelor's Degree Minimum of 3 years of experience in campaign management and execution.
A proven track record in driving revenue growth and achieving business objectives.
Experience in multi-channel campaign execution, including email, social media, digital advertising, and SMS; KNOWLEDGE AND SKILLS Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement.
Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams.
Knowledge of marketing automation tools, such as Everlytic, Avaya and D365.
Build a successful career with us We're all about building strong, lasting relationships with our employees.
We know that you have hopes for your future – your career, your personal development and of achieving great things.
We pride ourselves in helping our employees to realise their worth.
Through its four business clusters – Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.
Our commitment to transformation At Santam we are committed to transformation and embracing diversity.
This commitment is what drives us to achieve a diverse workplace with employment equity as a key goal to create an inclusive workforce, representative of the demographics of our society.
In achieving our employment equity goals we give preference to applicants from the designated groups in alignment with the Divisions Employment Equity targets.
Turnaround time The shortlisting process will only start once the application due date has been reached.
The time taken to complete this process will depend on how far you progress and the availability of managers.
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