We are seeking a skilled HubSpot Marketing Specialist to join our team.
The ideal candidate will have hands-on experience with HubSpot, particularly in setting up and managing automated marketing journeys, building workflows, and analysing performance to optimise the customer journey.
The candidate should be able to efficiently leverage HubSpot's CRM and marketing automation tools to create effective, data-driven campaigns that enhance customer engagement and lead generation.
Key Responsibilities:Plan, develop, and manage multi-channel marketing campaigns to engage and nurture leads.Define and map customer journeys to deliver personalised experiences that align with campaign goals.Collaborate with content and creative teams to create compelling campaign materials and assets.Monitor campaign performance, gather insights, and adjust strategies to optimise engagement and effectiveness.Ensure consistent and targeted messaging across various channels to build brand awareness and drive conversions.Support the creation and implementation of lead nurturing programs to increase conversion rates.Coordinate with sales and customer service teams to align campaigns with broader business goals and customer needs.Report on campaign outcomes, customer engagement metrics, and identify areas for improvement.
Job Requirements / Qualifications:HubSpot Expertise: Proficient in using HubSpot CRM, Marketing Hub, specifically with Marketing Journey.Marketing Automation: Demonstrated experience in setting up and managing automated marketing journeys, workflows, and campaigns.Data-Driven: Strong analytical skills with the ability to interpret data and transform it into actionable strategies.Project Management: Strong organizational skills to manage multiple projects and deadlines.Communication: Excellent written and verbal communication skills for creating and refining customer-facing messaging.Experience: Minimum of 3 years in campaign management, marketing, or a related field.Qualifications: Relevant Marketing, Sales or related qualification