Brand Specialist

Requirements: A Bachelor's degree or diploma in Marketing, Advertising, Communications, or a related field & 5 years plus Marketing experience Experience in Media Buying is a plus Responsibilities: Implement branding strategies that are aligned with the company vision and brand global campaigns Lead creative development and drive the CTA to the relevant target audience Ensuring that all marketing material and efforts align with the brand vision and messaging Clear understanding of the company's objectives and communicating with relevant key stakeholders Monitor market trends, research consumer markets and competitors' activities Collaborative efforts both globally and locally to implement traditional & digital media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats; Radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e. local guerilla marketing Media planning and buying and applying media solutions Work with Digital team members to integrate Digital objectives and strategies into overall media plan Organize, implement and control the day-to-day media planning development process including coordination