The Brand Specialist will focus on developing and executing marketing strategies for the GWM Haval products across multiple channels. This role aims to enhance brand visibility, drive customer engagement, and ultimately increase vehicle sales and market share.Bachelor's degree in marketing, Digital Marketing, Communications, or Brand ManagementAn honors degree in a relevant field is advantageousKnowledge & Experience:Minimum of 5 years of experience managing digital marketing platformsProven experience in managing creative agencies and service providersAt least 3 years of experience within an Automotive (OEM) environmentAbility to collaborate effectively with international teams and stakeholdersBasic financial training/understanding, including budget management and reconciliationSpecial Conditions:Strong ability to identify and leverage emerging media trendsProven experience in content creation and managementCultural sensitivity and understanding of international marketsBasic understanding of digital marketing principles and web technologiesStrong analytical skills for interpreting digital marketing metrics and reportsAbility to meet tight deadlinesTeam-oriented with the ability to work collaborativelyExceptional project management capabilitiesQuick learner with adaptability to market changesAttention to detail and creativity in problem-solvingProficient in setting up and managing social media and digital marketing campaignsIn-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok)Familiarity with Google Ads, AdWords, and Search Engine Optimization (SEO)Creative writing skills for various digital content formats (web, social media, email)Proficient in Microsoft Office SuiteExperience in budget management and financial reportingPrincipal Areas of Accountability:Support the marketing manager in developing product marketing plansManage projects and creative agencies, ensuring clear communication of briefsImplement the company's marketing strategy across all channelsPlan and execute digital communications across various platformsCreate and manage promotional materials to establish and maintain brand identityOversee website management, ensuring content accuracy and quality controlProcess dealer marketing claims and provide guidance on marketing strategiesEngage with online communities across social media platformsCreate content and videos for brand promotion on social mediaMonitor budgets and agency performance metricsManage influencer relationships and evaluate campaign ROICompile and analyze data on competitors and customer insights, optimizing marketing efforts based on findingsPlease submit your application with your cv to ****** and reference the job title.
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