We Go Places! How about you? Job Grade: 15 Location: Gauteng Sandton Function: Marketing Sub Function: Spirits Type of Contract: Permanent Reference Number: 118205 Closing Date: 19.08.2024 Job Purpose: Reporting to the Senior Brand Manager, the Brand Manager will devise, recommend and after approval, implement and execute strategic brand marketing plans, which will ensure achievement of key performance indicator targets for the brand within the responsible brand portfolio. Main responsibilities include: Further developing, in conjunction with the Senior Brand Manager, the brands' strategic positioning with particular emphasis on the brand strategy, brand communication & media strategy, and channel execution strategies. Contributing to the planning cycle by providing strategic input into long term plans, using all tools necessary to understand consumer & customer motivations and ensuring brand equity and market share development. Work with the Channel Managers and Regional Trade Marketing Managers to support the development of visibility & incentive toolkits to reinforce iconic brand assets & keep the brand top of mind. Direct and liaise with the Channel & Commercial Teams across On-Trade, Off-Trade and eCommerce. Work with the Events and Activations (HQ & Regional) teams to bring the brand to life in the market with fit for consumer events/activations/experiences. Managing the evaluation of the brands' performance using all available tools in conjunction with regular trade and customer visits including regular attendance at relevant consumer connections. Managing the brands' packaging development with focus on improving costs in conjunction with Supply Chain. Working with internal and external brand owners to ensure appropriate marketing mix including pack design and developments. Influencing and developing the innovation strategy for the brand. Zero Based Budgeting and Rolling Forecasts - Managing, controlling and reporting on the brand budget. Management of Brand renovation projects, liaising with Innovation, Finance, Supply Chain and Commercial colleagues to bring new SKUs to the market. Any other duties assigned from time to time. Critical Experience: A Bachelor's Degree (preferably in business/marketing) with at least 3 years experience in a marketing role. Proven experience of Strategic Brand Management, Creative Advertising Development, Digital, Media strategy, Sponsorship, BTL/Trade Marketing, Portfolio management, Packaging development. Be self-motivated, creative and have excellent communication and interpersonal skills with the ability to influence at all levels. Be highly analytical with effective planning, organisational, presentation and strategic skills to perform in a demanding environment. Display strong leadership skills with capability of using a range of leadership styles to engage key stakeholders, groups, teams and individuals. An effective communicator with capability to establish a strong collaborative way of working across the business to generate winning solutions. Proven agency management. A creative mind with a passion for crafting exceptional brand experiences. Gauteng or Cape Town based. The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
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