Responsibilities:Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand.Digital marketing Strategy– Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholdersBrand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Manage relationship with all advertising agencies. Co-ordinate shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channelsCommunication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message.Measurement – track effectiveness of all campaigns and optimise future campaigns based on learningsCreativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach.Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi's & monitor competitor activity.Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues.Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals.Qualifications and Experience:A relevant tertiary qualificationMinimum 5 years' relevant retail & brand experience is essentialHave a key understanding and experience in digital marketingExperience in social media as a communication channelSkills:Computer literateGood with Excel / Word / PowerPointDigitally savvyProject Management (activations, new store openings, launches, CSI, etc.)Good verbal communication skillsGood organisational & planning skillsCommercial awarenessAble to work independently & show initiativeAdaptabilityGood team working skillsGreat written communication skillsGood numerical & analytical skillsA passion for retailThe ability to multi-task in a fast-paced environment - work on multiple projects simultaneously.The ability to work independentlyThe ability to take initiativeA high level of attention to detailBehaviours:Effectively collaborates with team members to achieve common objectives and outcomesapplies market and business insights in order to drive organisational objectivesconveys information and communicates ideas in a clear, concise and impactful mannercreates an environment that fosters and nurtures a culture of creativity which drives successunderstands and applies financial concepts and principles to make informed financial decisionsinterprets and simplifies complex and contradictory information when resolving organisational problemsunderstands and navigates dynamics created by processes, systems, and peoplethinks and plans strategically, focusing on the long-term goals and objectives of the organisation
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