Job description Job Purpose: To continuously develop our brand as the first choice for customers by executing the brand strategy for loyalty including affinity partners and category that supports the marketing positioning to maximise sales and increase customer engagement while staying within budget.
Job Objectives: To design, develop and implement our brand pillars that deliver against the business strategic objectives and maximizes the propensity for customer lifetime value.To develop and drive the annual promotional and communications calendar and ensure all campaigns are delivered and meet their objectives according to the Marketing operating plan.To manage the alignment of all marketing elements to ensure it is delivered and aligned with the Brand identity (above the line: / TV campaigns; below the line: in-store activations and promotional execution and online: social media platforms website / online campaigns. To support the marketing budgets by ensuring all campaigns are implemented cost-effectively over the short and medium-term.To build positive relationships with internal (merchandise, stores, advertising agencies and leadership teams) and external stakeholders (suppliers, online, production, etc.) in order to deliver marketing communications that meet customer expectations.To maintain brand integrity and ensure the impact of all branding decisions are evaluated against the brand strategy and conform to corporate identityMaintain professional & technical knowledge through networks, workshops, professional societies and state-of-the-art benchmarking to demonstrate knowledge and compliance to direct marketing governance & legislative requirements.Provide continual feedback on Strategic Marketing, communications on campaign progress to Management & ensure alignment to project objectives, deliverables & timeframes through effective project management & communication.Design, develop and implement measurement and evaluation frameworks that track effectiveness and efficiencies of marketing communications and provide recommendations for optimization thereof. Minimum requirements Job related knowledge: Knowledge of principles of marketing (5 years)Knowledge and application of above the line elements (3-5 years)Knowledge and application of below the line elements (3- 5 years)Knowledge and application of print production processes (3 -5 years)Knowledge of advertising agency processes (5 years)Knowledge and experience in developing marketing strategies (5 years)Knowledge and application of digital platforms and loyalty programmes (5 yearsJob related skills: Computer literate and sound working knowledge of MS Office (5 years)Presentation skills (5 years)Conflict resolution skills (3 - 5 years)Interpersonal skills (5 years)Communication skills (5 years)Financial management and budgeting skills (5 years)Persuading and influencing skillsProblem-solving skillsExperience: Essential: 3 - 5 years marketing management experience in a retail environment5 7 years experience in retail marketing5 7 years experience in through-the-line marketingDesirable: Retail Experience
