Do you have expertise in Brand Management and passionate about making a meaningful impact? Then AstraZeneca might be the one for you!
AstraZeneca is accelerating the expansion of our geographical footprint in Rare Diseases following the acquisition of Alexion in 2021. Rare diseases are a high-growth therapy area with rapid innovation and significant unmet medical needs. Over 7,000 rare diseases are known today – yet less than 1% of them have an approved treatment. As we begin to build our position as a Rare Disease Leader, we seek a Rare Disease, Brand Manager to join our Commercial Team in Bryanston.
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused Biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. We are dedicated to being a Great Place to Work, where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Our inclusive culture champions diversity and collaboration, and we are committed to lifelong learning, growth, and development.
ABOUT THE RARE DISEASE TEAM
Our rare disease team is driven by a passion to transform the lives of patients who need it most. In this niche, yet high-impact space, every challenge we tackle and every solution we create has the potential to change lives. Here's what sets us apart:
We see ourselves as pioneers of innovation, thriving on pushing boundaries and fostering an environment where innovation is expected.
We operate as a close-knit team, collaborating with cross-functional colleagues to solve complex problems and drive sustainable access to treatment.
Adaptability and entrepreneurial spirit are key to providing tailor-made solutions to the unique challenges faced by our HCPs and patients.
We embrace a patient-centric culture, where every decision is rooted in improving patient outcomes.
Growth and development of the team is a critical success factor in this emerging field.
What You Will Do
The Brand Manager is responsible for developing and implementing rare disease brand strategies. This role works closely with the Business Unit Head and cross-functional team to deploy and adapt the AZ brand strategy to the local market.
Job Description
Design, implement and evaluate the marketing activities of assigned products, including distribution channel solutions (digital, social media, inside sales). Assist in the review of marketing programs and help implement changes. Analyze market data to identify key segment drivers.
Typical Accountabilities
Develop and coordinate implementation of marketing programs for assigned brand(s).
Ensure launch readiness and planning of key activities pre/post launch.
Develop a robust understanding of the patient journey to design tailored programs.
Suggest improvements to patient-finding and support protocols based on data analytics.
Lead forecast during business planning process.
Contribute to the development and implementation of KEE management plan.
Demonstrate business ethics and ensure compliance with local laws and policies.
Manage advertising and support agencies in implementing global communication tools.
Establish and maintain quality contacts within the relevant medical community.
Support field teams' execution of promotional events.
Other duties as assigned by Line Manager.
If this sounds appealing, please read on to understand the experience and skills we're looking for…
Essential Skills and Experience Required
Must have a completed Medical/Science Degree.
Leadership skills, with potential for senior role development.
2-5 years of Brand management experience within a pharmaceutical company focused on specialty care.
5 - 10 years' industry experience, preferably in niche markets/orphan drugs.
Product launch experience is a plus.
Enhanced strategic capabilities and analytical skills.
Strong communication and presentation skills.
Relationship management and networking skills.
Availability for local travel.
Desirable:
MBA in relevant field.
Rare Disease experience is preferable but not mandatory.
Experience in Enzyme Replacement Therapies/Genetics/Endocrinology/Immunology/Neurology is an advantage.
Understanding of the South African Healthcare environment.
Why AstraZeneca?
We are proud to have achieved Top Employer certification in South Africa, Kenya, and Nigeria. This distinction confirms our commitment to employee engagement and fostering an innovative workplace environment.
SO, WHAT'S NEXT?
Are you already imagining yourself joining our team? Good, because we can't wait to hear from you!
Click the link to apply no later than 15 November 2024.
WHERE CAN I FIND OUT MORE?
Follow AstraZeneca on LinkedIn: LinkedIn
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Close Date: 15/11/2024
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