Requirements: Tertiary qualificationMBA qualification (Beneficial)Marketing Background3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)Experience with RelaxersExperience with Brand ActivationExperience with Campaigns Experience with tracking and managing ROIResponsibilities: Target AchievementPlans &ensures marketing support to ensure achievement of agreed top line and bottom line targetsEnsures optimal utilization and control of Adpro budget.Geographical Responsibility - Southern Africa RegionAlignment and development of marketing mix elementsEnsures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:Communication Strategy (including advertising)ArtworkPromotional Plan (Consumer Promo, Trade Promo,Merchandising and other visibility initiatives)Media PlanningDigital Marketing/Social Media planningPackagingPricing DecisionsProduct DevelopmentStrategyDevelops long term and short term strategyAgency ManagementEnsures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)Market ResearchEnsures development of market research briefs and interpreting research findings.Market AnalysisSales analysis both primary and secondary, territory, ORG reports.Competition / consumer tracking.Media trackingProfitability trackingNPD ManagementManage NPD Projects from Conceptualization to Finished Goods launch in tradeSalon ActivationManage team of Salon EducatorsManage Salon Activations/Education ProgramEnsure Salon Coverage as per targetsReportingEnsure timely update of artwork on CANVASFG Code creation on MWTMonthly / Quarterly /Yearly Marketing &Trade Marketing GridSlow Moving Lines strategyInteraction: Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC DepartmentExternal: Advertising and Media agenciesPlease note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.
