Brand Manager

Key Responsibilities:
Play an integral part in helping our teams effectively implement TFG's overall customer and rewards strategy. Cross collaborate with different teams within TFG, such as retail brand teams, Credit, VAS, Bash etc. to co-ordinate TFG's initiatives.
Qualification & Experience:

Degree or qualification in related field (Marketing, BCom/BSc)
Customer Marketing (segmentation, personalisation, custom audiences, GenAI)
Retail / Loyalty experience
CRM / Data-driven marketing experience
Performance marketing, experience in or understanding of SEO, PPC, display and retargeting advantageous & comfort using content management systems & platforms like Everlytic, Google analytics and social media/influencer platforms
3-5yrs B2C marketing with a minimum 3yrs focused on digital marketing activities
Budget management

Skills:

A customer focused mindset
Exceptional verbal, written communication, presentation and interpersonal skills
Detailed and analytical, with the ability to deliver actionable insights with exceptional organizational ability
CRM/Data-driven marketing know-how
A compelling communicator, with experience in content development across multi-channels and the ability to influence through storytelling
A solid understanding of retail

Behaviours:

Readily takes on new challenges and opportunities with a sense of urgency and eagerness
Effectively considers the diverse needs of various stakeholders
Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
Applies market and business insights in order to drive organisational objectives
Effectively works with others to achieve shared goals
Conveys information and communicates ideas in a clear, concise and impactful manner

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