Job Description
This specific position that we are recruiting for is in SIQALO Foods (Pty) Ltd, a Remgro Group Company and market leader in Spreads with the well-known brands Rama, Stork and Flora. SIQALO Foods works in partnership with RCL FOODS.
Our Talent Team is currently looking for an experienced, enthusiastic Brand Manager within our dynamic Spreads Division. The role will be based in Westville and report to the Marketing Executive.
Siqalo Foods entrusts the Brand Manager to drive brand growth in terms of equity, market share, revenue and profitability. Facilitates end to end Brand Marketing from strategy to idea and execution. Develop and manages the long-term Brand Strategy including the Brand positioning, Brand Strategic Plans and Innovation funnel. Develop and leads an integrated Brand Marketing Plan and leads execution across channels in market.
Duties & Responsibilities
Leads and develops the brand strategy, brand plan, brand positioning architecture, innovation roadmap and channel plans.
Works with lead agencies to develop communication assets in line with the brand strategy.
Responsible for development and launch of consumer-led innovation to reach brand and business objectives.
Consumer insights to develop an ongoing understanding of consumer perceptions and behaviour in order to optimise all brand assets.
Develops channel strategy for execution and manages key implementation of assets by channel.
Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P's).
Develops and executes agreed brand activity both ATL and BTL across multiple channels.
Works with Customer Marketing, setting national level brand KPI's and identifies relevant in-store solutions.
Monitors brand performance and implements appropriate plan changes.
Coaches the Brand Assistant Manager in Brand management skills and competencies.
Manages any re-launches or new launches, and builds launch plans and channel strategies (promotions, media and POS).
Manages internal and external stakeholders within matrix organisation – cross-functionally and across business units.
Monitors competitor activity.
Evaluates campaigns - highlighting areas of good performance vs. areas of learning.
Cross functional management of teams both internally and externally to ensure alignment and timeous decision making where necessary.
Minimum Requirements
A Degree or Post Graduate Degree in Marketing and or in related Business Management.
Minimum 3 years brand management experience.
Demonstrable brand development and management experience, especially experience working on innovation projects.
Sound budget and financial understanding.
Digital marketing understanding.
Consumer obsession – a desire to understand your consumer intimately.
Customer understanding and ability to work collaboratively with Customer and National Account Management teams.
Good shopper understanding.
Knowledge:
Brand strategy & management principles.
Marketing management principles and practices.
Market research methodologies.
Develop consumer intimacy & gather insights.
Business processes especially financial, customer, supply chain & R&D.
Competitor landscape.
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