Brand Manager? Healthcare / Nutraceuticals Industry In Office - Office Based in the Waterfront R45,000.00 - R65,000.00 based on candidate experience Full-timeAbout Our ClientOur client is a leading international healthcare group dedicated to harnessing the power of natural ingredients to optimise health and well-being. With a focus on innovation, quality, and ethical sourcing, they offer a diverse portfolio of nutraceutical products and brands. Their mission is to empower individuals to make informed health choices and support their journey towards holistic wellness.Job Description:We are seeking a highly motivated and experienced Brand Manager to oversee our two in-house brands. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, conducting market research, and ensuring brand consistency across all channels. This role also includes comprehensive portfolio management, channel management, and providing field support to the sales team.Key Responsibilities:Define brand vision and market positioning.Develop long-term growth plans and strategic objectives.Conduct and analyze market research for consumer insights and trends.Monitor competitor activities.Plan and execute multi-channel marketing campaigns.Oversee the creation of marketing materials aligned with brand messaging.Collaborate with various departments to ensure a consistent brand experience.Provide direction and support to teams.Set and monitor KPIs for sales growth and budgets.Review performance data to optimize strategies.Manage the marketing budget to achieve strategic objectives and maximize ROI.Act as the primary point of contact for all brand-related matters.Develop and implement pricing strategies.Conduct price comparison analyses.Maintain supplier relationships and oversee product development.Manage and optimize sales channels.Ensure accurate and timely product listings.Build relationships with key channel managers and clients.Support the sales team in the field.Engage with clients and identify in-store marketing opportunities.Develop and implement marketing strategies for export markets.Ensure marketing materials and promotions meet international needs.Requirements:Bachelor's degree in Marketing, Business, or a related field.Proven experience as a Brand Manager (5+ years), preferably in the consumer goods or health and wellness industry.Strong understanding of brand management principles, marketing strategies, and consumer behavior.Excellent communication, presentation, and interpersonal skills.Strong data and analytical skills.Creative thinker with a strategic mindset.Proficiency in digital marketing, social media platforms, and marketing analytics tools.Strong project management skills.Experience in sales and/or as a sales representative is beneficial.Working Conditions:Primarily office-based with monthly travel required for events, meetings, and market research.Work from home Wednesdays (post the initial 3-month period).Standard working hours with some flexibility required to meet project deadlines and business needs. · Ideal candidate has his/her own transport and lives within a convenient travel distance to the office which is based in central Cape Town.For more information, please contact ******#J-18808-Ljbffr
