Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
The main purpose of the role is to position Volvo Trucks as the business partner of choice by developing, implementing and executing a Volvo Trucks brand strategy, aligned to meet both local and global business objectives. Enhance the premium brand image and experience to promote strong customer relations and loyalty, generate new sales leads, opportunities and trends within the South African business landscape.
Reporting: This position reports to the Marketing Director.
Job Objectives
Manage the continuous process to build and maintain brand equity, reputation and business-aligned portfolio.
Define, deploy and manage the brand framework, guide business priorities and ensure synergy in communication efforts.
Perform continuous market intelligence and brand perception analysis vs aspired brand position.
Apply brand governance models and principles in the full support of the Volvo Trucks Brand and Sales strategy by coordinating, guiding, and advocating all tangible and intangible marketing activities, branded areas, and creative elements, i.e., products, services, communication strategy, exhibitions, advertising, public relations, dealer support, online/print campaigns, branding, packaging, marketing, merchandise, promotional items, partners, licensing, trademarks, names, design, architecture, sites, channels and other.
Drive, guide and support brand heritage preservation and standards.
Promote relevant product content, news, developments, updates and events by optimizing, maintaining and updating all digital, social and PR platforms, sites and channels timeously.
Manage and maintain the Volvo Trucks SA branded merchandise store and corporate clothing selection.
Establish, maintain and promote conducive relationships with internal and external stakeholders, including media.
Manage and account for allocated marketing budget to ensure optimal utilization of resources.
Continuously identify, communicate and report risk factors, to mitigate business risks and protect brand reputation.
Qualification & Job Experience
Diploma in Marketing (essential)
Bachelor's degree in marketing communications (desirable)
Minimum of 5-7 years practical marketing communications experience (essential)
Exposure to the commercial vehicle industry and/or multinational organization (desirable)
Key Competencies
Automotive industry (essential). Business systems, practices, and processes (essential). General financial/business management principles (essential). Business acumen. Computer literacy – MS Office (intermediate level). Analytical and problem-solving skills. Strong communication skills (oral, written). Leadership skills. Presentation skills. Interpersonal skills (negotiation, influencing, conflict management). Networking skills. Creative design / editing skills (beneficial).
Short listed candidates must complete and sign personal verification permission, consent and indemnity declarations, to inter alia perform reference, criminal, credit, qualification, vetting process (if applicable to position) and any other checks deemed necessary.
Volvo Group Southern Africa (Pty) Ltd is an affirmative action, equal employment opportunity employer. We encourage people with disability to apply. Application Closing Date: 22 August 2024.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in Our focus on Inclusion, Diversity, and Equity allows each of us the opportunity to bring our full authentic self to work and thrive by providing a safe and supportive environment, free of harassment and discrimination. We are committed to removing the barriers to entry, which is why we ask that even if you feel you may not meet every qualification on the job description, please apply and let us decide.
Applying to this job offers you the opportunity to join Volvo Group. Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group's leading brands and entities.
At Volvo Trucks you will be part of leading the way towards a sustainable transport industry. For nearly a century we have been innovating for people – to make life easier, better and safer. Driving progress is our promise to customers, to the industry and to society. At Volvo Trucks we share a curiosity to learn, we work with passion and we embrace change to stay ahead. Join us, together we move the world we want to live in.
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