JOB SUMMARY: Develop a brand strategy to position the Company as the business partner of choice by developing and implementing a brand strategy to meet business objectives. Coordinate all marketing activities and initiatives of the organization. RESPONSIBILITIES: (not limited to) · Manage to build and maintain the Companys brand equity, reputation, and business portfolio. · Conduct market research to identify how the company brand is currently positioned in the market,and continually seek ways to improve brand visibility. · Design and develop a company brand strategy by co-ordinating, and guiding marketing activities, and branded areas i.e. advertising, printed campaigns, branding, etc. · Communicate the company brand internally / externally, by liaising between departments, management, and marketing agencies. · Develop, implement and manage integrated, innovative direct marketing campaigns together with marketing agencies · Stay up to date with external trends and keep the Company brand up to date. · Manage and maintain the Companys branded merchandise and corporate clothing. · Manage all Company and marketing functions (i.e. newsletters), and social interactions with the public. · Event coordination & management of events, oversee plans, budgets and liaison with suppliers · Monitor social media · Pursue relevant strategic alliances and sponsorship opportunities · Web and intranet management together with marketing agencies · Manage and control the marketing budget, strategic recommendation to the Manager · Prepare the monthly marketing report · Approve invoices / creditors to be paid through the clients system · Oversee and generate briefs to agencies · Approve and consult in creative work · Attend to marketing queries / complaints · Manage the quality of customer data (i.e email addresses) to ensure that data is up to date and relevant · Custodian of all Company brands and develop / update new brands as the company grow · Manage and drive all digital marketing efforts together with marketing agencies · Support sales and lead generating efforts REQUIREMENTS: · Marketing / Communication Management (Degree or Diploma is essential? · At least 3 5 years in this relevant field · Exposure to the transport industry will be an advantage · Understand business systems, practices, and processes · Computer literate MS Office (Excel is essential) · Highly motivated with strong communication skills on all levels · Presentation and Interpersonal skills required · Must be creative with designing and editing skills · Be analytical with strong attention to detail