Qualification: Commercial Degree or Equivalent
Experience: A minimum of 3 years in marketing experience (including commercial function Sales, CCSD & FMCG)
Closing Date: 02 October 2024
Position Summary: With a history spanning over 150 years, Nestlé didn't become the world's leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We're now looking for a Brand Manager for our NIDO brand. The role will lead strategy development & execution for sustainable, profitable growth of this highly purposeful brand.
A day in the life of the Brand Manager for NIDO: Know your consumer deeply: Understand consumer behaviour by conducting qualitative and quantitative studies in liaison with the local research team and research partners.Inspire with Brand Vision and Essence: Ensure the Brand Essence governs everything the brand says and does.Delight with Product & Packaging Experience: Deliver the tastiest and healthiest products as perceived by target consumers. Champion development of relevant and preferred packaging & product solutions to improve the consumer experience.Win with Shoppers: Understand the relevant shopping environment & behaviours to delight shoppers and improve performance.Innovate Bigger Bolder Better: Seek out ideas and leverage internal & external resources to contribute to the development of an innovation pipeline.Plan and Execute Flawlessly: Contribute to the development and execution of a strong, cross-functionally aligned brand and Integrated Commercial Plan.Create Engaging Brand Experiences: Manage the development process of creating Ownable Brand Propositions and Big Ideas.Financial & Business Acumen: PFME Budget management and P&L understanding to enable strategic decision-making & growth choices.What will make you successful: Minimum 3 years' experience in Marketing or in another commercial function e.g. Sales, CCSD (FMCG food experience or Pharmaceutical preferable)Proven track record to work independentlyExperience working in cross-functional teamsBachelor's Degree/IMM Diploma (Marketing Preferred)Works well in high-performing, fast-paced environmentHas contributed to the development and implementation of business strategy aimed at increasing brand competitiveness.We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future.
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