Overview:
Our Client within the Commercial/Business Environment is seeking a Brand Manager to join their team. The successful incumbent will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all the company's markets. They work closely with menu development teams and operations to enhance the in-store customer experience and drive sales.
Minimum Requirements:
Grade 12 / Matric
Bachelor's degree in marketing, business, or a related field
2-3 years of experience in marketing
Retail or QSR industry advantageous
Job Responsibilities:
Develop and execute in-store promotional campaigns and menu marketing strategies
Collaborate with menu development teams on marketing for new and existing products
Analyse consumer behaviour and QSR market trends to inform retail marketing strategies
Oversee and coordinate local store marketing initiatives
Work with operations team to optimize in-store customer experience
Monitor and report on the performance of retail marketing initiatives.
Regular coordination with menu development teams, operations, and other marketing functions
Presentation of retail marketing plans and results to Marketing Executive
Engagement with local store marketers on marketing initiatives
Analyse sales data and consumer trends to identify opportunities for retail marketing
Develop creative solutions to enhance in-store customer experience and drive sales
Evaluate the effectiveness of retail marketing campaigns and propose optimizations
Recommend retail marketing strategies and tactics to the Marketing Executive
Prioritize and allocate resources for local store marketing initiatives
Make decisions on in-store promotional materials and campaign execution.
Identify new opportunities for in-store marketing and customer engagement
Propose innovative menu marketing ideas and promotional concepts
Stay updated on industry trends and propose new approaches to retail marketing
Key Competencies / Skills:
Strong understanding of retail marketing principles and consumer behaviour
Excellent analytical and problem-solving skills
Creative thinking and ability to develop innovative marketing concepts
Strong communication and presentation skills
Proficiency in MS Office and marketing analytics tools
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