BRAND MANAGER/EAST LONDON - The Brand Manager will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all company's markets, and will work closely with menu development teams and operations to enhance the in-store customer experience and drive sales. Regular travel to various markets will be required ( Passport essential ) MINIMUM EXPERIENCE REQUIREMENTS / QUALIFICATIONS Bachelor's degree in Marketing, Business, or related field 2-3 years of experience in marketing, preferably in retail or QSR industry Proven experience as Brand Manager or similar role Strong understanding of retail marketing principles and consumer behaviour Excellent analytical and problem-solving skills Creative thinking and ability to develop innovative marketing concepts Strong communication and presentation skills Proficiency in MS Office and marketing analytics tools Experience in the QSR Industry is advantageous Experience in developing and executing retail marketing campaigns Familiarity with menu marketing and product promotion in the food industry Understanding of local store marketing tactics and implementation KEY RESPONSIBILITIES Develop and execute in-store promotional campaigns and menu marketing strategies Collaborate with menu development teams on marketing for new and existing products Analyse consumer behaviour and QSR market trends to inform retail marketing strategies Oversee and coordinate local store marketing initiatives Work with operations team to optimize in-store customer experience Monitor and report on the performance of retail marketing initiatives. Regular coordination with menu development teams, operations, and other marketing functions Presentation of retail marketing plans and results to Marketing Executive Engagement with local store marketers on marketing initiative Analyse sales data and consumer trends to identify opportunities for retail marketing Develop creative solutions to enhance in-store customer experience and drive sales Evaluate the effectiveness of retail marketing campaigns and propose optimizations Recommend retail marketing strategies and tactics to the Marketing Executive Prioritize and allocate resources for local store marketing initiatives Make decisions on in-store promotional materials and campaign execution Identify new opportunities for in-store marketing and customer engagement Salary: - R40 -R45K (based on previous work experience) Application Process: E-mail CV , qualifications and recent head & shoulder photo
