Overview: Our Client within the Commercial/Business Environment is seeking a Brand Manager to join their team. The successful incumbent will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all the company's markets. They work closely with menu development teams and operations to enhance the in-store customer experience and drive sales. Minimum Requirements: Grade 12 / Matric Bachelor's degree in marketing, business, or a related field 2-3 years of experience in marketing Retail or QSR industry advantageous Job Responsibilities: Develop and execute in-store promotional campaigns and menu marketing strategies Collaborate with menu development teams on marketing for new and existing products Analyse consumer behaviour and QSR market trends to inform retail marketing strategies Oversee and coordinate local store marketing initiatives Work with operations team to optimize in-store customer experience Monitor and report on the performance of retail marketing initiatives. Regular coordination with menu development teams, operations, and other marketing functions Presentation of retail marketing plans and results to Marketing Executive Engagement with local store marketers on marketing initiatives Analyse sales data and consumer trends to identify opportunities for retail marketing Develop creative solutions to enhance in-store customer experience and drive sales Evaluate the effectiveness of retail marketing campaigns and propose optimizations Recommend retail marketing strategies and tactics to the Marketing Executive Prioritize and allocate resources for local store marketing initiatives Make decisions on in-store promotional materials and campaign execution. Identify new opportunities for in-store marketing and customer engagement Propose innovative menu marketing ideas and promotional concepts Stay updated on industry trends and propose new approaches to retail marketing Key Competencies / Skills: Strong understanding of retail marketing principles and consumer behaviour Excellent analytical and problem-solving skills Creative thinking and ability to develop innovative marketing concepts Strong communication and presentation skills Proficiency in MS Office and marketing analytics tools
