Duties & Responsibilities
Input into the brand strategy and annual operating plans.
Co-create budgets and plans and execute on time and in full as per annual plan.
Develop integrated marketing plans and communication assets to deliver consistent brand messaging across all channels as per brand(s) objectives.
Digital marketing management including campaign development & optimization, content marketing, social media marketing, influencer management & other digital advertising.
Strong market insight management: Identify market challenges, opportunities, and develop relevant insights, concepts & product innovations/improvements relevant for local market and build in-depth understanding of local consumers and shoppers. Develop briefs and commission research to agencies.
Competitor mapping and price indexing.
Be able to analyse data across various platforms ie market share, sales reports, in-depth P&L understanding, consumer insights, etc.
Monthly reporting to senior stakeholders on brand performance and future plans.
Responsible for keeping abreast of market and trade landscape.
Manage and lead the artwork development process with respective stakeholders.
Strong relationship management with internal and external stakeholders.
Input into claims development and marketing creative writing.
New Product Development: Oversee the end-to-end product development process, from ideation to launch/relaunch, ensuring products meet consumer needs, quality standards, and market trends. Includes managing cross-functional teams.
Co-create long term pipeline for profitable NPDs and successful execution.
Drafting of business cases for product commercial story.
General admin: PO creation, GRVs, finance liaison, influencer admin, marketing storeroom management, etc.
Desired Qualification & Experience
BCom/ Btech Marketing/ IMM Degree
Minimum 5 years' experience in brand management in an FMCG industry (preferably in personal care/ healthcare category).
Strong understanding of brand building principles and strategies, with a track record of successfully driving brand growth and market share expansion.
Marketing skills: ATL & BTL development, planning & budget management, research briefing & analysis, market analysis, consumer insight management, new product & packaging development (including managing a cross-functional team), business & financial management, digital media & understanding of trade and commercial principles.
Proven experience as a Brand Manager or in a similar role with a working understanding of all business functions and key FMCG processes.
Proven track record to work independently.
Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
Exceptional communication and presentation skills, with the ability to effectively influence stakeholders at all levels.
Excellent project management skills with a bias for action - ability to manage multiple priorities and deliver results within deadlines and a high attention to detail.
Drivers license with own reliable transport
