Brand Manager

This exciting opportunity for a Brand Manager is available in the Corporate Brand department based in Bellville, Cape Town or Alice Lane, Sandton. The Brand Manager interacts cross-functionally on a companywide level (mainly on a management and senior management level) and directs and works closely with the creative agency; media agency and media partners.What will make you successful in this role?Internal brand activation to create competitive advantage through people & brand positioningGuide and influence internal (staff) activation to ensure ongoing alignment between internal and external brand positioning.Lead and direct the translation of the corporate brand strategy into the various support unit strategies to ensure alignment and consistency.To increase brand equity through the activation of the corporate brand strategy across all brand touch points. Lead, direct and execute a consistent, differentiating brand experience across touch pointsIdentify brand touch points for consumers, brokers and other stakeholdersEvaluate experience against desired brand experience and identify gapsPartner with the business and recommend people, process and technology solutions to address this and to enable consistent delivery on the desired brand experienceActivate the corporate brand strategy through the development and implementation of integrated campaigns and media solutionsDevelop strategic and tactical ATL and BTL campaigns that support business objectives and optimise the application of media channels such as advertising, promotions and sponsorshipsManage the campaign process and rolloutMonitor and track brand performanceOngoing measurement of brand performance against brand objectives as well as specific campaign business) objectives.Govern corporate identity and brand usage Direct and manage brand application to ensure consistency in respect of visual application and execution and messaging (as per brand usage policy, CI manual and corporate brand strategy).Manage the internal design hubOverall management and approval of design work and ensure it meets client expectations.Accountability for people, processes and systems that enable delivery.Project manage external suppliersIncluding ATL agencies; BTL agency; media agency and other partners to ensure focused and efficient execution as per agreed plans, budgets and timelines.Qualification and ExperienceRelevant Bachelor's degree in communications, marketing or related field.At least six years' experience with a proven track record of successful brand management, positioning and communication with a leading brandExperience in developing and executing media campaignsA proven track record in brand governance and managing corporate identityPrevious proven track record of managing external agency partnersExperience in managing a teamProven experience of delivering big projectsKnowledge and SkillsThorough knowledge of above-the-line and below-the-line media platforms Good knowledge of digital marketing and leveraging it to optimise brand performanceStrategic thinking combined with detailed implementation skillsProject management Excellent presentation and negotiation skillsCreative, innovative, can work independently and under pressure towards strict deadlinesCore Competencies Cultivates innovation - Contributing through others Customer focus - Contributing through others Drives results - Contributing through others Collaborates - Contributing through others Being resilient - Contributing through others About The CompanySantam is the market leader in the general insurance industry in Southern Africa. We are a large, diversified, expanding and transforming company and whilst based in South Africa, we are rapidly moving into a number of emerging markets, both in Africa and Asia. Our success is rooted in our passion for our clients and everything we do is centered on our delivery of Insurance Good and Proper. We're about people. People drive our business so it follows that we want to recruit the best people possible whether they work for us permanently or for a short time as temporary employees. At Santam we are committed to transformation and embracing diversity. This commitment is what drives us to achieve a diverse workplace with employment equity as a key goal to create an inclusive workforce, representative of the demographics of our society. In achieving our employment equity goals we give preference to applicants from the designated groups in alignment with the Divisions Employment Equity targets. Our recruitment process OnboardingStep 8You made it. Here we ensure we receive all your documents to get you onto our payroll system. Our recruitment process AdvertiseStep 1Our vacancies are advertised between 3-5 days depending on the market availability of the skills required. Our recruitment process Step 2Could take a couple of days depending on the volume and the screening process, which various according to the complexity of the role. Our recruitment process Step 3Long listed candidates are sent to the hiring manager to review and consider for the next stage of the selection process. Our recruitment process Telephonic screeningStep 4Candidates may be contacted for a short screening interview to get to know them better and to ask any clarity seeking questions. Our recruitment process Your interviewStep 5We use a competency interview model. Interview dates will be confirmed via e-mail. During the interview you will be introduced to the panel and the process will be explained. Remain calm and sell yourself. This is our opportunity to match your skills to the job. You only get one shot! Our recruitment process AssessmentStep 6Should we like what you bring to the table, depending on the job you are being considered for, you may be invited to complete a psychometric assessment. Further employment checks are conducted the ensure the validity of your credentials. Our recruitment process Step 7Prior to an offer being made, there may be a second interview to meet with the Head of Department.Should there be a need for any further interviews, be sure to bring the same charm that got you through your first interview. Our recruitment process OnboardingStep 8You made it. Here we ensure we receive all your documents to get you onto our payroll system. Our recruitment process AdvertiseStep 1Our vacancies are advertised between 3-5 days depending on the market availability of the skills required. Our recruitment process Step 2Could take a couple of days depending on the volume and the screening process, which various according to the complexity of the role. Our recruitment process Step 3Long listed candidates are sent to the hiring manager to review and consider for the next stage of the selection process. Our recruitment process Telephonic screeningStep 4Candidates may be contacted for a short screening interview to get to know them better and to ask any clarity seeking questions. Our recruitment process Your interviewStep 5We use a competency interview model. Interview dates will be confirmed via e-mail. During the interview you will be introduced to the panel and the process will be explained. Remain calm and sell yourself. This is our opportunity to match your skills to the job. You only get one shot! Our recruitment process AssessmentStep 6Should we like what you bring to the table, depending on the job you are being considered for, you may be invited to complete a psychometric assessment. Further employment checks are conducted the ensure the validity of your credentials. Our recruitment process Step 7Prior to an offer being made, there may be a second interview to meet with the Head of Department.Should there be a need for any further interviews, be sure to bring the same charm that got you through your first interview. Our recruitment process OnboardingStep 8You made it. Here we ensure we receive all your documents to get you onto our payroll system.TIPS & TRICKSGetting ready for your interviewThere is not just one way to be successful at Santam, nor is there one way to interview with us. Interviewing is a two-way process - it helps us learn about you, and it helps you learn about us, our people, and what you could do here.Santam has been officially recognised by the Top Employers Institute as a Top Employer 2024 for excellence in people practices. This is the eighth consecutive year that we have achieved this accolade.
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