My Client, an industry leader in the branding and marketing of citrus fruit, located in Stellenbosch, is looking for a Brand Manager to help expand their globally recognised house of brands and raise consumer brand awareness.
The company drives the global commercialisation, marketing and branding of fruit produced by its own farming operations throughout South Africa, as well as that of partner growers, locally and internationally.
As the supplier and brand expert of choice, they provide their global customers with consistency in supply and quality in multiple countries locally and internationally.
You will work across all levels and departments of their organisation to drive their business strategy and passion for fresh produce branding. As a brand ambassador you will be instrumental in crafting international campaigns and marketing support that resonate with their target audience.
Responsibilities
Co-ordinate and implement brand strategies aligned with the business's overall goals
Analyse brand positioning and consumer insights and adapt our strategies accordingly
Co-ordinate the development and execution of marketing campaigns to grow brand awareness and loyalty.
Co-ordinate the creation and maintenance of existing and future brand visual identities
Contribute to creative development of world-class branding and marketing campaigns, using that to motivate global customers to embrace these branding campaigns.
Oversee the production of advertisements, promotional materials and marketing campaigns
Translate brand elements into plans to support go-to-market strategies
Compile design briefs and liaise with service providers
Co-ordinate social media strategy
Contribute to and co-ordinate social media and audio-visual content development
Support a team working on brand initiatives to drive customer engagement
Monitor budgets, ensuring all branding activities are within allocated financial plans.
Report on in-market brand performance and execution plans
Work closely with service providers to enhance the brands' marketing efforts.
Requirements and Skills
Degree in Marketing or a related field – or similar degree or qualification
2-3 years' experience in a relevant environment
Good analytical skills and a creative mind
Superior attention to detail
Up to date with the latest marketing trends and best practices
Outstanding communication skills
Good time management skills
Ability to work under pressure and meet deadlines
Self-starter
Ability to build relationships with customers
Ability to work in a team environment
Drivers licence and own transport
Travel internationally if required
EMAIL CV IN WORD FORMAT: ******
Please consider your application as unsuccessful if you have not been contacted within 2 weeks.
POPIA: by applying for the position, the applicant gives permission to the company to scrutinise and process personal information shared.
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