? Meet your dream team Hi there!
We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands .
Welcome Tomorrow was founded in 2021 by Maxime Calot , starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets.
Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth.
Today, very few partners have a 360 vision of the key components that contribute a business success.
Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa.
We operate along 4 main pillars: Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
Mobile Growth: acquiring new users and retaining them on mobile apps.
This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there's almost no local expertise in this field.
Creative Studio: relevant creatives and messaging are paramount in any campaign performance.
We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.
Requirements Role Description We are looking for a highly-motivated Brand Manager & Content Creator with a strong appetency for Growth Marketing.
In this role, you will be the voice and face of Welcome Tomorrow, responsible for creating visual content (illustrations, carousels), shooting video content (Reels, TikTok), copywriting short-form (ex: LinkedIn posts) and long-form content (ex: blog and newsletters).
Your core missions will include: Positioning Welcome Tomorrow as THE trusted growth marketing partner of ambitious African companies within online communities (blog, newsletter, LinkedIn, Instagram, TikTok) Collaborating closely with all team members to gain insights into their work, so you can deliver powerful stories illustrating our know-how and impact Read industry news and gain insights on what's next to craft inspiring stories and deliver relevant updates to our audience Defining our brand tone, voice & content strategy so we adopt a unique and recognisable positioning Evaluate and follow up the impact of your marketing actions for our brand (define & track online KPIs) Research and write technical blog articles demonstrating our online marketing thought leadership Participate in tech events and customer trainings to grow your skills and represent Welcome Tomorrow Qualifications You have: An existing knowledge and deep passion in the Growth Marketing industry, particularly around our core pillars of data & analytics, paid media and creative strategy A bachelor or masters degree in communication, PR or digital marketing A playful and flexible writing style, a sharp sense of humour, and a passion for the craft A natural ability to talk in front of a camera, interacting with others and explaining concepts to a community An excellent understanding of social media codes and winning strategies Strong attention to detail, strategic and conceptual thinking, creativity, and storytelling instinct Solid design skills to build visuals illustrating your posts on Canva Solid video editing skills to edit and mount videos you'll shoot on CapCut or Adobe Premiere The ability to work independently on multiple projects with deadlines An excellent verbal and written English ? Bonus: You have experience working with Notion (ideally, you are Notion Essentials Certified) You have past experience building and growing a community on TikTok, Instagram or LinkedIn You have experience working in startups or high-paced environment You are passionate by digital marketing and have already explored this area in your studies/work You have experience creating original content (articles, videos, stories…) Benefits Benefits A human adventure in an ambitious and fast-growing company Joining a team of top talents, localising advanced growth marketing techniques for emerging markets Embarking on a pleasant, stimulating and challenging environment An attractive salary and an interesting variable Premium Healthcare coverage The possibility to work on side projects benefitting Welcome Tomorrow High flexibility in your organisation of your work, including remote work Possibility of traveling overseas to meet clients and other team members About us At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent.
We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation To know more about us, have a look at our values How to apply?
Please follow the process here If any questions, you can email ****** Process Screening call (15 - 30 minutes) Case Study Technical Interview (with your hiring manager) Leadership interview (with our CEO)
