Brand Manager CiroAVI LimitedJohannesburg, GautengPermanentClosing Date 12 January 2025Job DetailsDivision: CIROMinimum experience: AssociateCompany primary industry: ManufacturingJob functional area: SalesJob DescriptionThe Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium.
As the preferred one-stop solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis.
As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front-runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.An exciting opportunity exists for a Brand Manager for CIRO in Bryanston.Line Manager: Marketing ManagerJob Specification:Key Performance Areas:Brand:Execution & management of Brands within the Ciro products portfolio (Blacksmith, Lavazza, House of Coffees, Five Roses, Hug in a Mug and Freshpak)Development of short and long-term brand strategies taking into account strategic directive, market parameters & company resourcesDevelopment and successful implementation of brand plans for profitable company growthLeverage market information and review market trends to amend plans on an ongoing basis to maximise business opportunitiesFacilitate implementation of category / channel strategiesManagement and implementation of promotion plansUnderstand, develop and implement customer propositions for bespoke proposalsManage all aspects of new product development from concept to final product and launchPlan, manage and control overall marketing budgetMonitor competitor activities, including trade visits, and interaction with sales, regions and customersAssist in planning, organising, executing and managing events, including trade shows, customer and partner events and other corporate eventsLiaise with external suppliers – promotional, advertising agencies and packaging suppliersSupport Value added servicesDigital Marketing / E-commerce:Lead the digital marketing and e-commerce initiatives and campaigns for CiroManage updates to corporate & e-commerce websites to increase overall website effectivenessGrow the e-commerce business by identifying and formulating strategies and campaignsManagement and implementation of promotions within e-commerce platformsProvide insights on changes in the digital and e-commerce spaceDeveloping of tactical plans to drive growth and engagement on all Ciro digital platformsManagement of cross-functional and project teams and third party relationships (ITSS, Web Dev Teams, Digital Marketing Agencies)Leverage website analytics and analyse market trends to review and amend plans on an ongoing basis to maximise business opportunities for corporate and e-commerce websitesUnderstand, develop and implement consumer and shopper propositions for e-commerce websitePeople Leadership:Growth & development of the Marketing Team to ensure efficient execution of functionsAgreement & delivery of team & individual performance targetsInter-functional communication and leadershipQualifications and Experience:A completed commercial degree majoring in Marketing, Business Management or similarMinimum 2 – 3 years' of brand and marketing experienceKnowledge of Digital Marketing & E-Commerce managementMulti-functional experience in B2B (Business to Business) marketing and e-commerce / digital marketing1-2 years' of experience managing and leading a teamKnowledge Required:SAP / Magento / Wordpress is advantageousProficient in MS Word, MS Excel, MS Outlook and MS PowerPointStrong focus on analytical skills.
Turning data into actionable insightsProject management knowledge or expertise
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