Overview:
Leads on the execution of the AOP brand plans along with launching brilliant consumer programs to deliver brand KPIs.
Builds productive working relationships with Franchise teams, bottlers, commercial teams, Insights, R&D, Category team, Finance, and Supply Chain to manage the brand's day to day operations.
Works & manages external agencies to manage PR, sponsorship, activation and channel plans to ensure excellence in execution.
Supports on pack/price initiatives launch by country along with Innovation Plan in the market place.
Responsible for supporting in building Brand Marketing Planning (AOP) process.
Accountable for the brand's day to day activities including budgeting and monitoring of brand performance.
Owns and manages implementation of campaigns and activations.
Deliver approved innovation projects within the PEP within global PEP governance program.
Assists innovation pipeline visibility & facilitates prioritization within.
Ensures processes & documentation compliance while tracking and reporting brand performance.
Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN.
Manage total brand performance tracking & monthly brand audit with commercial team.
Responsibilities:
Brand Management, Planning & Optimisation
Improve the competitive strength of the brands and business across the 6Ps.
Support Brand Management in country with partners in SC, Finance, and Commercial to optimize (innovation) volume forecasts.
Optimise the media plan dynamically to maximise impact and ROI.
Support in delivering the P&L in country.
Develop Local Brand Plans (AOP)
Use marketing data to identify issues and opportunities to drive brand portfolio growth.
Develop local growth tasks and measurable objectives, in line with Category Strategy.
Develop and localise integrated activation brand marketing plans.
Execute Innovation & Renovation
Execute, track and optimise launches and follow up in Yrs 3+ to establish innovation successfully in the marketplace.
Support the Snr. Marketing Manager in local innovation portfolio deployment and phasing.
Support flavour innovation and pack/price initiatives in market.
Support local innovation business case development.
Lead In Market Activation
Design plans and execute brand experiences across touch-points, to drive brand preference and advocacy.
Leverage power of PR, sponsorship and local activation.
Planning and management of local digital 'always on' eco-system, engage in conversations with consumers through social media.
Develop media/channel plans in line with guidance from MMM.
Work with commercial to define the local channel, (pricing and trade promotion) strategies.
Work with commercial to develop motivating customer plans, to achieve listings, availability and visibility.
Budget and Control
Deliver input to Marketing Manager for budget and control.
Marketing Insights
Make connections, combining personal experience (e.g. immersions), market understanding and market/business data to drive actionable insight.
Use marketing analytics and insight to identify in market opportunities.
Deeply understand local competitors in order to respond to and/or pre-empt them in the best ways.
Qualifications:
Bachelor's degree and relevant experience in FMCG.
Minimum 3-5 years' experience in sales, trade marketing, insights and/or marketing.
Strong collaboration/matrix management.
Ability to translate a brand platform into a best-in-class activation experience (user journey, flow management, interactivity etc.).
Working knowledge of communication planning, consumer engagement.
Ensuring communication mix are in synergy with brand strategy.
Strong analytical ability and problem solving skills.
Stakeholder management and engagement.
Financial acumen.
Project Management skills.
Strong communication and interpersonal skills.
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