Kick-start your career in the online gaming world and experience the very latest in technology and innovation.KEY RESPONSIBILITIESWe have an opportunity for a Brand Manager to join our team, working closely with all our markets across Africa, as well as the multiple stakeholders based in South Africa.
The Brand Manager will be responsible for creating and executing the local brand strategy for Betway, within the Casino & Crash Games portfolio.As a brand custodian, the Brand Manager will maintain brand consistency and integrity across all marketing initiatives and communications and ensure that the implementation of the Betway Casino brand is according to the corporate identity.
The Brand Manager will be passionate, analytical, creative and ambitious with a hands-on attitude and will possess strong communication skills needed to maintain good relationships with all Stakeholders.Specific duties include but are not limited to the following:Brand Thought Leadership:Along with the Marketing Managers & in-country Marketing teams, conceptualise, execute andmeasure successful brand campaigns on a monthly basis that are in line with the business andmarket's objectivesChallenge and influence the direction of the brand, bringing ideas, inspiration and creative thinkingto the teamContinuously analyse competitors' Marketing strategies in order to gain insights and understandingof the categoryHave a sound understanding of the consumer behaviour, needs and choices within the category toinfluence the marketing initiatives that are required to fulfil objectivesBe immersed within the product and offering of Betway Casino to influence changes, improvementsor product strategies that will enhance the experience of the players on the platformCommission research for required audience studies and data findingsProvide weekly statuses to broader Marketing teams on all initiatives, plans and activitiesCommunicationKeep up to date with any changes to the brand's CI and have a thorough understanding in order toappraise any creative artworkManage campaigns briefs with creative teams and guide the process to achieve the required resultsEnsure campaigns are delivered according to brief and answer to business requirementsMedia Execution: Be able to brief and evaluate TTL media campaigns and guide the incumbent media agencies todeliver according to set media objectivesOversee optimal selection and usage of ATL channelsOversee media planning and buying by agency ensuring that selected outlets are basedon current media trends and sound media analysisEnsure media insights, including competitor positions, are shared regularly with broader teamHave a thorough understanding of the local media landscape and be able to adapt strategies andplans to local trendsOptimise SOV and SOS across all channels according to required media objectivesGuide the media agencies to measure the effectiveness of all media placements and how this hasimpacted the brand's performanceSponsorships & CSR: Be involved in the process of identifying and motivating new opportunities with the SponsorshipManager that would be relevant for the brandManage the daily activities within the IP to ensure implemented according to setagreementsShare weekly status updates and ad hoc developmentContinuously look for opportunities to amplify the local and global brand sponsorships to buildcredibility within the marketEnsure that Sponsorship & CSR initiatives are amplified across all relevant channels (eg socialmedia, PR etc)PR:Along with the in-country Marketing teams, devise the local public relations plans for each marketAccording to the brand's objectivesBrief PR agency and partners on plans and supervise their deployment of initiativesTrack and report PR activities within market and ensure results are managed and delivered by in-country teamsTrade Activations: Prompt the in-country teams to create & manage offline trade acquisitions through implementationof set activation strategies to acquire new playersIdentify and engage channel partners for acquisition opportunitiesTrack and report competitor activities across online and offline channels regularlyImplement initiatives to motivate trade teams across the country and oversee local activitiesthroughout the marketEnsure that each activation is executed according to brand guidelines and CIEvents: Brief and manage in-country Marketing teams to identify key event opportunities for brandassociation across varying disciplinesOversee the implementation of local events, from brief to reporting, to ensure all Betway eventsare executed according to brand guidelinesBe able to source relevant stakeholders and entities who would assist in executing events, whereneeded, to a high standard alongwith in-country Marketing teamsBudget: Manage the input and consolidation of the monthly Marketing budget for Betway CasinoRationalization of all marketing spend at market level to ensure efficient marketinginvestmentsTrack and monitor the budget across all channels to ensure it is in line with allocations and reporton any unapproved activities*This job description is not intended to be an exhaustive list of responsibilities.
The job holder may be required to complete any other reasonable duties in order to achieve business objectives.SKILLS AND EXPERIENCE REQUIREDBachelor's degree in business, marketing or related fields3 – 5 years marketing experienceBrand awareness - a clear understanding of brand management and the marketing mixDetermination and perseverancePerspective to see marketing from a global brand specialist's point of view that aids expansion and growthAbility to think creatively and work cross-functionally within the brand manager job scopeUp-to-date with new marketing trends and basic brand manager tasks (experience within any African markets is an advantage)Excellent command of the English language along with written and verbal skillsCompelling research and analytical skills Determination and perseveranceRelationship management skillsA high degree of business acumenExtremely detail-oriented and well organised*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted.
The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done.
By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks.
This will be done in a confidential manner, and solely for the purposes of verification.Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!
