Our Marketing department is in search of a Brand Lead to join their team to manage the Cape Union Mart portfolio. The successful candidate will initiate, support, coordinate, manage, and report on key marketing projects; aligning with the annual brand strategy, to ensure sustainable markets and continuous customer growth to attract, retain and inform the customer.
Duties and Responsibilities: Project manage the media strategy to ensure the inclusion of targeted publications to drive new market acquisition.Drive the development of creative concepts to acquire new markets.Plan, brief and execute marketing campaigns.Database growth through marketing initiatives.Support PR in executing the influencer & event strategy.Develop data-driven strategies to enhance the customer's in-store and online shopping experience.Strategize and project manage the customer journey through brand campaigns and marketing touch points.Brief and coordinate research via external and internal stakeholders to identify opportunities for customer acquisition and retention.Marketing of loyalty programme through marketing channels.Drive collaboration within the team to ensure a culture of excellence for pre and post campaign deliverables.Manage external and internal suppliers and freelance resources, to meet deliverables within deadline.Reporting and reviews.Strategize and implement media collaborations to build meaningful connections with our customers.Drive the 'Goodvertising' narrative through all marketing channels with internal and external stakeholders.Drive destination strategy narrative throughout the marketing strategy.Establish processes and project manage timelines to optimize the work flow of the team.Drive SOP to ensure consistent delivery of outputs.Relationship management of internal and external resources to deliver outputs within deadline and budget.Budget management (Executing within stipulated budget).Submission of budget reconciliation on deadline. Requirements:Grade 12.A relevant tertiary qualification (diploma or degree) in Marketing.Retail experience is essential.Minimum of 3 years' experience in a Senior Marketing position.Experience with project managing a team.ATL experience essential.Budget management essential.Computer literacy (Intermediate MS Excel, PowerPoint, and Word).Drivers' licence.Numerical skills.Organisational skills.Service and customer orientated.Negotiation skills.Presentation skills.Interpersonal skills.Strategic thinker.Analytical Skills.Proactive and assertive.Relationship builder.Team Player.Passionate.Business-minded.Attention to detail.Ability to work under pressure and independently.Deadline oriented.Business acumen.Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Candidates that enhance the diversity of the team will be given preference, in line with our Employment Equity plan.
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