Branch Manager

Job Purpose: Reporting directly to the Sales and Operations manager (SOPS) and serving as a member of the senior management team, this position's primary responsibility is ensuring organisational effectiveness by providing leadership and day to day management within the branch and taking complete responsibility for the company's sales and operational functions. Working with the Executive and management team, the position contributes to the overall performance of the company and requires implementation of strategies, policies, procedures and attaining of targets to sustain the branch financially, maintaining profitable sales and grow new profitable sales.
Duties and Responsibilities: Sales Management and Customer Relationship: Maintain a professional approach at all times, building the company brand and image and ensuring that the company reputation and credibility is always protected; Develop short, medium and long-term sales and operational forecasts with tactical plans to maintain and achieve these plans based on current assured business and 75 - 90% assured business; Oversee monthly and quarterly sales forecasts for the branch ensuring performance against budget; Determine, develop and manage longer term annual sales and profitability targets; Use results obtained from customer profitability reports to manage customer relationships and pricing to improve overall business performance; Utilise monthly branch profitability reports to determine tactics with customers and retain financial sustainability within the branch; Manage day to day financial and operational spend and goals to ensure these are met and not exceeded; Develop awareness within the branch and a culture of understanding and acceptance of customer profitability; Collect and provide market intelligence and information that will help guide and influence decisions at management and strategic level;
Identify and report on market trends weekly and monthly by means of CRM and other platforms; Determine and implement specific goals identified for the Branch which have direct impact on the success sales and operations functions of the Branch; Manage debtors and cash clients daily and weekly by ensuring accounts stay within credit / cash limit and policies and procedures; No supply or rental contract conclusion without an authorised credit agreement; Ensure that the accounting team requirements relating to on time invoicing and resolution of customer queries are met within each monthly financial period; To take overall responsibility with the branch for each customer pricing and costing model, including all company owned equipment (low beds and yellow metal), OEM equipment and other re-hire equipment. This must be done in accordance with prescribed profit margins; Own and manage the Customer Relationship Management (CRM) function and ensure data accuracy and daily use of the tool to benefit more professional and effective customer relation; Utilise the CRM software programme daily to manage all communications and contact with customers and to maintain and improve communication with customers; Manage leads and potential customers to a point of commitment to negotiate quotes, proposals and tenders to a point of commitment with an aim at a success rate of 40% o negotiate quotes, proposals and tenders to a point of commitment with an aim at a success rate of 40%
Operational & Organisational Effectiveness
Agree and develop job profiles and expectations for subordinates in accordance with HR; Monitor and offer planning support to these subordinates, regularly appraising and reviewing their contributions to the team; Contribute operational information and recommendations to improve strategic plans and reviews; agree and implement tactical action plans with SOPS manager; implement production, quality and customer-service standards; resolve customer and all other operational and administration problems speedily; Prepare for and comply with all audits obtaining scores of no less that 90%; Develop and drive operational efficiency systems daily to maximise equipment utilisation, thereby offering the highest utilisation of assets Ensure that site inspections are concluded before quoting and that machine application is correct in terms of fit
Manage the accuracy of the daily dash board using the tool to pin point areas requiring immediate focus within the branch; Lead tender/costing preparations, calculations and submission, ensuring that profitability and operational excellence is a priority along with professionalism and quality of submission and communication;
Obtain approval for any deviation in margins and pricing from SOPS manager; Maintain effective and efficient communication with company Support Services – Technical, SHEQ, HR, IT, Finance - through operational improvements and hands on management, daily communication and co-operation with these functions; Meet daily with SHEQ, administrative and operational leaders in the branch to ensure compliance with legal statutory and company requirements;
Maintain a daily presence in the business and visible felt leadership on all operational customer sites; Champion a quality and safety culture, ensure a safe work environment and cultivate safe behaviour; Be the first point of contact for incident and accident investigations, offering professional and calm leadership as the focal point through to final report stage; Drive initiatives within the Branch that contribute to long-term operational excellence and cost management
Serve as primary point of contact when there are customer issues related to equipment quality, customer service, or accidents and mishaps on-site, in particular, this includes any issues on-site at customer facilities Communicate customer issues with operations team and devise ways of improving the customer experience, including resolving problems and complaints swiftly; Responsible for daily machine movement and management within and between branches to achieve optimisation on costs. Maintaining ratio targets between owned and OEM rehire equipment. Ensure that owned equipment is prioritised to improve utilisation and asset management ; Conduct regular branch inspections, including mini internal audits on administrative quality and personal personnel files; Be directly involved with monthly stock takes for all inventory on site including PPE.
Human Resources: Maintain daily contact with managers and staff and meet with all team members weekly and monthly to provide updates on branch performance and elicit feedback on problems and new ideas.
Regularly engage staff focusing on maintaining and improving motivation and performance levels; Allocate short term goals and address issues requiring resolution. Maintain constant focus on safety, profitability and utilisation;
Apply corrective action and counselling where necessary; Meet or exceed operations labour budget expectations to effect possible savings ; Supervise and coach managers and staff on an ongoing basis to focus on sales, operational targets and overall performance, encouraging them to motivate their own teams; Adhere to and enforce company policies and procedures, with particular focus on our core values creating a culture aligned with our mission and vision; Together and in conjunction with the HR team, recruit, select, train, assign, schedule, coach, counsel and discipline employees;
Offer ongoing assessment of employees to ensure personal growth and assign training to improve capacity and skills; Any other reasonable requirement / instruction from management Working Conditions: It will be required to work extended hours or over a weekend in order to meet deadlines. The BM will also work closely with customers and employees, and must therefore ensure customer satisfaction are on top of their priority list. This is required despite might having to deal with challenging clients and employees. It will be required from the BM to do a site visits.

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