B2B Conversion Copywriter - Saas & Fintech - Claremont, Cape Town

Are you a B2B copywriter who's obsessive about understanding the buyers that you're writing for, and then driving conversion with your copy? About Delta-v Delta-v's mission is to accelerate the growth of exceptional software companies. We do this by helping these companies with the thing they struggle the most with - operating sales development teams that can consistently generate high quality sales pipeline.
We're based in Claremont, Cape Town, and have an environment where we're focused on achievement, constant learning, autonomy, transparency, and building a great team that works hard and has fun together.
About the Role This is a brand new role at Delta-v. As B2B copywriter at Delta-v you'll not only be focussed on creating high converting email and website copy, but you'll also owning the process of ideal customer profile and buyer persona creation for the outbound campaigns that we develop for our customers. It's an opportunity to work with a range of international SaaS and FinTech companies and create compelling messaging that drives conversion. You'll be responsible for:
Research to understand varied clients and industries ICP & Buyer persona creation (we'll teach you how to run great client workshops to develop these) Outbound campaign messaging development and optimisation Developing and executing Delta-v's internal content strategy, focusing on content such as webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, etc. Increasing quality traffic to the Delta-v website that converts into leads (form fills) University degree in English, Linguistics or another relevant subject 2+ years B2B experience, ideally in a tech company Very strong experience writing conversion focussed B2B copy, combined with a good eye for design Experience marketing a high ticket service / product / solution Strong interest in the world of Tech, Startups and SaaS Macbook 20 days leave per annum Annual discretionary bonus Office weekly, monthly, quarterly, and annual social events Opportunities for international travel to conferences e.g. SaaStr

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