Main purpose of the role
The audience engagement editor is the cheerleader-in-chief for News24's existing and future subscribers and readers. She/he actively engages with their reading, viewing and listening behaviours on all their chosen media platforms in an effort to grow and sustain our quality journalism business.
Duties and responsibilities
Editorial lead for News24's subscriber acquisition strategy.
Oversees and manages News24's social media strategy and team.
Manages News24's newsletter strategy and daily execution, to drive the right content to bespoke audiences.
Work closely with the publishing, marketing and product team to ensure optimal content distribution.
Influence marketing campaigns and publisher strategies from an editorial perspective.
Liaise closely with the news desk to ensure our content selection and distribution strategy aligns with audience needs.
Provide daily insights from our analytics tools to inform and guide the editorial team what does and doesn't work and why.
Carefully track competitor strategy and market share on a monthly basis.
Respond to subscriber and reader feedback and complaints about user experience and accessibility.
Oversee user comments strategy, policy and moderation.
Skills and competencies
Passion for journalism, data and people.
Strong communication skills.
The ability to perform under pressure, with short turn-around times, as well as manage long-term, strategic projects.
Firm command of analytics and data-informed decision-making in an editorial context.
Ability to think strategically and to interpret audience trends.
Knowledge of a CMS, newsletter publishing, social media management, and handling reader comments.
Excellent attention to detail.
Qualification and experience
A relevant tertiary qualification.
At least 7-10 years of experience in the journalism industry.
Experience in digital publishing and distribution and/or audience development strategies.
Sound editorial knowledge, including proficiency as a writer with strong editing skills.
In-depth knowledge of the News24 target market.
Proficiency in relevant content management programs and analytical tools.
Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.
#J-18808-Ljbffr