Job DescriptionWe are seeking an innovative Marketing specialist to oversee all marketing campaigns and implement strategy for our two private educational institutions brands. They will be responsible for coordinating the brand internally, the campuses central point of communication and information on and about the brand, and project managing the marketing activities. They will also be involved in the above and below the line activities of the Marketing Department internally and externally.RequirementsEssential Requirements: Relevant marketing qualification Minimum of three years brand marketing experience Social Media and Content Marketing knowledge and experience essential Community Management experience Youth Marketing experience/knowledge advantageous Strong project management, time management and organizational abilities. Ability to think creatively and innovatively. Organised and administratively strong Strong written and verbal communication skills in English Ability to think strategically and analyse data Proficient in Microsoft Office Meticulous attention to detail is essential Good problem-solving abilities Results-driven, with a positive 'can do' attitudeNB: This list is not exhaustive and provides a broad outline of the KPA's associated with the job function.Ensure the company is communicating the right messaging to attract prospective customers and retain existing onesCoordinating marketing strategies with the campuses and sales departments.To strategise, plan and implement projects and initiatives to maximise marketing the brand to the primary and secondary markets, as well as internally within the staff.Website management.Copywriting and content management for social media channels, mailers, sms's, google and other relevant platforms.Work with and manage advertising, PR and media agencies by providing precise briefs and assessing delivery thereonEvent/promotion coordination for external and internal audiences for the brands and its studentsConceptualise, develop, and present innovative, proactive plans on marketing strategies for specific marketing campaigns and projectsResponsible for managing departmental timelines and creative briefsEnsure that orders and invoices are completed timeously for payment, in line with established company SOP'sProject management and/or facilitation of ad hoc marketing projects and strategic initiativesEnsure that all internal and external marketing content is updated, consistent and conforms to the company's brand standardsEnsure that brand usage is consistent across the campusesManage and negotiate preferential pricing structures and delivery with suppliersMaintain digital files and records of all marketing initiatives and projectsConduct research, interpret and strategise accordinglyRequirements Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Coordinating marketing strategies with the campuses and sales departments. To strategise, plan and implement projects and initiatives to maximise marketing the brand to the primary and secondary markets, as well as internally within the staff. Website management. Copywriting and content management for social media channels, mailers, sms's, google and other relevant platforms. Work with and manage advertising, PR and media agencies by providing precise briefs and assessing delivery thereon Event/promotion coordination for external and internal audiences for the brands and its students Conceptualise, develop, and present innovative, proactive plans on marketing strategies for specific marketing campaigns and projects Responsible for managing departmental timelines and creative briefs Ensure that orders and invoices are completed timeously for payment, in line with established company SOP's Project management and/or facilitation of ad hoc marketing projects and strategic initiatives Ensure that all internal and external marketing content is updated, consistent and conforms to the company's brand standards Ensure that brand usage is consistent across the campuses Manage and negotiate preferential pricing structures and delivery with suppliers Maintain digital files and records of all marketing initiatives and projects Conduct research, interpret and strategise accordingly
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