Job TitleAsda Magazine & Editorial Content Manager
LocationAsda House
Employment TypeFull time
Contract TypeFixed Term (Fixed Term)
Hours Per Week37.5
SalaryCompetitive salary plus benefits
CategoryPromotions and Advertising
Closing Date18 September 2024
This role is responsible for leading the Asda Magazine & Editorial Content team, developing the strategy for, and executing, high quality editorial content for use across Asda Magazine, website, and social channels.
***This is a FTC covering a period of maternity leave***
"Everything about Asda"We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
"Everything you'll love."Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.4 weekly pay – which means you get an extra payday a year.Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.Free city centre parking – you can also use it outside working hours.Plus, much more!
"That's more like it.""Find your role"This role reports to the Senior Manager - Brand, Campaign & Content, and sits in the wider Asda Brand Communications team. The Asda Magazine and Editorial Content Manager has 3 direct reports.
The focus of this role is to develop and execute the Editorial Content strategy, including the end to end creation and publication of the Asda Magazine, and high quality content that is published on relevant Asda websites and social channels across the year, supporting the wider Customer & Comms strategy.
In this role you'll:
Lead the team to create and develop best in class content that answers target customer & business needs and supports Asda's brand & customer objectives.Coach and lead the team to develop in their own roles to become subject matter experts, with a collaborative work ethic and team-player mindset.Support the team to share and celebrate content and publications work in key meetings such as marketing huddles and creative reviews.Effectively manage the Content & Publications agency.Ensure our publications content is in line with our guidelines and champions the Asda tone of voice, creative style and objectives of the Asda Magazine.Actively seek to be a subject matter expert and continue to be on the pulse of innovation.Be responsible for working with the Insight & Agency teams to ensure we have a robust insight and measurement plan to measure the effectiveness of our content and customer/reader reactions – and learn and adapt from the insight results.Be accountable for the overall budget, ensuring the teams' budget champions manage the budget effectively, spotting opportunities for efficiencies and clearly communicating commentary in monthly P&L meetings.Work closely with the Organic Social, Paid Social, Campaign, Website, POS, CRM and George Marketing teams to maximise the usage of the content across channels and ensure integration with wider messages.Work closely with the Asda Media Partnership team to ensure the targeted revenue is achieved for Asda Magazine, as well as working on innovative new ways to generate revenue.Support the wider content teams across Asda where relevant, building strong relationships to ensure alignment and efficiencies."Let's find out about you" Strong attention to detail and creative eye.A proven track record in managing agencies with the ability to inspire.A broad understanding of marketing across publications, content and social, with a focus on engaging editorial content.Ability to innovate and think outside the box.Awareness and consideration of insight and measurement – and experience in interpreting results to adapt.Excellent communication and influencing skills.Ability to lead a team to land projects within reactive timescales.Experience in coaching and leading a team within a fast paced environment.The ability to multi-task and work in an agile and flexible manner.Drive for spotting efficiencies and experienced in managing budgets."Find your everything at Asda" - bringing brighter living within everyone's reach." We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
Work Where it WorksOur hybrid way of working gives you the choice to work where it works. This enables you to choose where you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including:
Discretionary company bonus.£5,700 company car or car allowance.Company pension up to 7% matched.10% colleague discount, free parking and many additional rewards.We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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