As the Area Director of Marketing, you will play a crucial role in shaping and directing the marketing strategies for the Belmond portfolio in Southern Africa.
Your responsibilities will include establishing intelligent partnerships and well-developed alliances to ensure we outperform our business competitors.
You will oversee the development and execution of all marketing campaigns and promotional activities in the Southern Africa region, working closely with the Global Brand & Marketing team to ensure alignment and success.
Primary Responsibilities Include:Lead strategy development of promotional and 360° marketing plans to increase revenue production from existing and potential customer base for each hotel and signature outlets.Working with local and divisional teams, define, plan and ensure the implementation of all end consumer and trade marketing activities in primary and secondary markets – including website, digital advertising and social channels, print advertising, promotions, events, partnerships, offers, media planning, production of all sales and on-board collateral etc.Create and implement master marketing plans per property and be able to pivot to respond to changing sales patterns and needs with timely promotional activity to support sales efforts.Ensure brand consistency across all marketing and social media communications.Endeavor to always protect the individual property and global Belmond brands.Develop exceptional guest experiences in conjunction with Operations Teams, Area Marketing Manager and in alignment with Belmond brand guidelines.Curate the guest journey and brand alignment from acquisition to on-property to advocacy in conjunction with the Marketing Manager and Operations teams.Track trends, data, and understand the competitive market and the needs and interests of the target guest market.Identify appropriate brand partnerships to maximise exposure to new and relevant target groups.Communicate any relevant annual, quarterly, or monthly targets and metrics.Weekly meetings with Revenue Management and Divisional Brand & Marketing.Actively support, promote and contribute to elevating our sustainability levels and initiatives in the region.Requirements What You Bring:A university degree in business administration, marketing, communications, public relations, advertising, or a related field is advantageous.A minimum of 5 years in a marketing executive role.International luxury hotel brand experience a plus.Experience working with brands and consumers in the Southern Africa market.Recognised people leadership skills.Expert communication and presentation skills.Creative thinker with significant attention to detail.Able to handle multiple projects simultaneously and pivot quickly.Computer literate with knowledge of Microsoft PowerPoint, Excel and Word required.Benefits What We Offer:At Mount Nelson, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests.
We offer a comprehensive range of compensation, perks and benefits including:
Competitive basic salary and benefits.Loyalty and recognition rewards programs.Employee Assistance & Wellness programs.We strive to create an environment where our employees can thrive both personally and professionally.
With a commitment to your ongoing development, you'll have the opportunity to learn and grow alongside some of the most talented individuals in the industry.
Join us and be part of creating unforgettable moments for our guests, communities, and each other.
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