Purpose of the Role: The AI Desktop Publishing (DTP) Specialist is responsible for creating, formatting, and enhancing documents and visual content using a combination of desktop publishing software and AI-powered tools.
The role combines technical expertise in design, layout, and formatting with the ability to leverage AI technologies to optimize workflows, improve efficiency, and produce high-quality materials.
Key Responsibilities: Content Creation and Layout Design: Create, edit, and format documents, presentations, brochures, and other print and digital materials.
Design layouts that align with brand guidelines, ensuring consistency and visual appeal.
Leverage AI tools to automate repetitive tasks, streamline design processes, and enhance output quality.
AI Integration and Optimization: Implement AI-driven solutions to improve desktop publishing workflows.
Train team members on AI tools and techniques to maximize their usage.
Experiment with AI tools to innovate and optimize design processes.
Quality Assurance: Proofread and review content for accuracy, visual consistency, and compliance with guidelines.
Ensure high-quality output by maintaining a focus on detail and precision.
Perform pre-flight checks on all projects to ensure files are print- and digital-ready.
Collaboration and Communication: Work closely with content creators, graphic designers, and marketing teams to understand project requirements.
Communicate effectively with stakeholders to ensure deliverables meet expectations and deadlines.
Collaborate with IT and software teams to ensure seamless integration of AI tools within existing systems.
Software and Tool Management: Maintain proficiency in DTP software such as Adobe InDesign, Illustrator, Photoshop, and other industry-standard tools.
Stay up-to-date with the latest AI tools and software updates relevant to desktop publishing.
Key Competencies: Advanced proficiency in desktop publishing and design software.
Strong understanding of AI technologies and their application in DTP workflows.
Exceptional attention to detail and an eye for design and layout.
Problem-solving skills with the ability to troubleshoot software and process-related issues.
Strong organizational and time management skills.
Ability to work independently and as part of a collaborative team.
Excellent communication skills to convey ideas and receive feedback.
Education & Experience: Diploma or degree in Graphic Design, Multimedia Design, or a related field.
2-4 years of experience in desktop publishing or graphic design.
Familiarity with AI-driven tools such as Canva AI, Adobe Sensei, ChatGPT for content creation, or similar technologies.
Knowledge of print production and digital media processes.
Experience working in fast-paced environments with tight deadlines.
Additional Skills (Advantageous): Experience in programming or scripting for automating workflows (e.g., Python, JavaScript).
Understanding of UX/UI design principles.
Familiarity with data visualization tools and techniques.