Absa Bank Limited | Senior Manager: Digital Marketing

Empowering Africa's tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job SummaryA Senior Digital Marketing Manager develops and implements digital marketing strategies to drive brand growth, consideration and customer engagement. The role will oversee strategic digital workstreams across the groups whilst supporting in best practice on campaigns across various channels, including SEO, social media, email, and paid ads. The role involves analyzing performance metrics and optimizing campaigns to meet business objectives. The candidate must collaborate with other departments, regions and stay updated on industry trends. Additionally, they work with budgets, track ROI, and report on campaign effectiveness to stakeholders. The Senior Digital Marketing Manager at Absa will play a crucial role in bridging the gap between marketing and technology, optimising digital touchpoints, and ensuring a customer-centric approach while adhering to the highly regulated financial industry standards.
Job DescriptionResponsibilities:Digital Marketing Strategic Implementation:Implementation of critical workstreams aligned to driving a digital first approach in marketing across the groupWorkstreams include:Digital Marketing Technology Stack: Review, EvolutionDigital User Experience across owned and paid platformsFirst Party Data Approach & Roll OutPerformance Marketing & Search Strategic Approach & ImplementationDigital tracking, measurements and analyticsSupport: Social Media Workstream to ensure alignment to overall digital marketing strategySupport: Owned Platform Workstream to ensure alignment to overall digital marketing strategyPerformance Marketing & Search:Collaborate with the marketing teams across business units to assist in the execution of lead generation, customer acquisition, and revenue growth through performance marketing approachesDevelopment of frameworks, guidelines and toolkits for business units to implement based on relevant objectivesDevelopment of campaign performance & measurement framework to understand and analyse performance marketing campaigns (i.e. inclusive but not exhaustive of benchmarking, tracking, A/B Testing. Optimisation)Driving seamless user journey & experience to ensure quality leads and conversions across digital platformsStrong understand of search strategies (inclusive of organic, SEO and paid search) to drive quality leads/conversions and re-marketingCustomer Experience & Engagement:Create and refine user journeys, ensuring seamless digital experiences across the bank's website, mobile app, and other online touchpointsLeverage customer data and analytics to personalize marketing campaigns, improve engagement, and enhance customer satisfactionMarketing Technology Stack (Martech | Tech Stack):Utilize and manage a variety of digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, Marketo, Salesforce, Hootsuite, AdWords, etc.) for campaign execution, tracking, and reporting across paid, owned and earned platformsLeverage marketing automation tools to streamline workflows and enhance the customer journeyEnhance & support existing Martech Workstream to implement relevant use cases across business units to drive personalized & intuitive customer communications and solutionsStrategic Technology Partnerships:Management of strategic technology partnerships such as (but not limited to) Meta, Google, TikTok, Social Media Technology Tools, Sales Forces and Location Based servicesSupport paid media manager and paid media agency to develop Joint Business Partnerships with relevant technology partner to derive value and innovation from these collaborationsFit for Future reviewing of new and innovative technology solutions that align to overall digital marketing strategic objectivesData Analytics & Reporting:Collect and analyse data from various digital channels using analytics tools to evaluate campaign performance and identify areas for improvementSupport agency in preparation of reports and presentations summarising key performance metrics and insightsMeasurements, dashboards and tracking of performance of paid digital channels inclusive of trend analysis and benchmarksCompliance & Governance:Ensure all digital marketing initiatives align and comply with relevant banking/Finserv regulations, industry standards, and internal policiesWork closely with legal and compliance teams to mitigate potential risksIdentify new and potential risks whereby policies, standards and guidelines need to be developed to ensure we mitigate any operational and reputational issuesQualifications & Experience:Bachelor's degree in Marketing, Digital Marketing, Communications, Digital Media, or related field (also inclusive of Business Science and Technology)Proven experience of +- 8 years+ within digital marketing managementA strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, Linkedin, You Tube and TikTokExperience with digital tools like Hootsuite, Sprout Social, or BufferKnowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads)Experience with content creation tools like Adobe Creative Suite or CanvaKnowledge of first party data / single view of customer approaches and tactics inclusive of technology requirementsStrong analytical skills with the ability to interpret data and derive actionable insights.Excellent communication skills, both written and verbalAbility to multitask, prioritize, and work effectively in a collaborative team environmentOther Requirements:Knowledge of financial services industry regulations and compliance guidelines related to digital marketingAbility to stay ahead of trends in social media and digital marketing, ensuring the bank's digital presence remains fresh and relevant.Strong understanding of SEO, SEM, paid search, programmatic advertising, and display advertising.Experience with marketing automation platforms and CRM tools (HubSpot, Salesforce, Marketo, etc.)Excellent analytical skills with the ability to translate data into actionable insightsProven track record of driving customer acquisition and achieving measurable resultsInvolvement and experience within the IAB and MMA is preferred, however not mandatoryMulti-Market (Rest of Africa and/or International) is preferred but not mandatoryStrong ability to upskill and develop a marketing community on digital marketing principles and brilliant basicsEducationBachelor`s Degrees and Advanced Diplomas: Marketing (Required)
Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised

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