Job title : SEO Manager Job Location : Gauteng, Johannesburg Deadline : December 07, 2024 Quick Recommended Links Jobs by Location Job by industries KEY RESPONSIBILITIES The SEO Manager will manage a team actively contributing to the acquisition and retention strategy for all markets and will need to have an in-depth understanding of the sports betting industry and the products we offer.
In addition, an inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing strategies and processes.
Specific duties will include, but are not limited to, the following: Developing, implementing and optimising SEO strategies and initiatives for a variety of company owned and managed websites.
Performing keyword research and analysis for better ranking.
Performing data analysis through reports and identifying areas for improvement.
Analyze data and produce relevant reports for the management.
Be passionately in tune with latest SEO developments, online behaviour and trends.
Identify opportunities and develop plans/proposals for implementing scalable SEO growth.
Devise and implement appropriate campaigns for SEO activities.
Define and track performance of campaign testing and live campaigns.
Use knowledge gained through analysis to provide insight on forecasting, budgeting and SEO direction.
Utilising Google Analytics, Google Search Console, and internal tools to help measure and drive commercial success.
Experience working with technology such as Screaming Frog, Search Console, SEMrush, and Ahrefs.
Ability to think creatively, strategically, and identify and resolve problems.
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
Communication to the team and management on project development, timelines, and results.
Technical SEO: ability to work with the web development and product teams to ensure SEO best practices are properly implemented. Identify and resolve technical SEO issues.
such as crawl errors, broken links, content duplication, etc. Client and stakeholder communication: ability to communicate SEO strategies, progress, and outcomes to clients and stakeholders. Team collaboration and leadership: ability to lead and mentor a team of SEO specialists and digital marketers.
SKILLS AND EXPERIENCE REQUIRED 7 years' experience working in a high-level search position 4+ years of relevant SEM experience, including: On-page SEO knowledge Off-page SEO knowledge Link Building Social Media PPC Analytical Software A Degree/Diploma in Marketing or a similar relevant qualification A proven track record of team management in a dynamic environment with a diverse portfolio of responsibility Proven analytical ability and involvement in strategic planning and business management Excellent knowledge of the search engine industry, search engine algorithms and ranking strategies Highly numerate with good attention to detail Excellent inter-personal skills and strong networking skills to work with a variety of stakeholders across the business Strong management skills. SEO copywriting skills, with the ability to manage content creation and strategies.
SEO link building skills, with the ability to manage keyword distribution and provide link building direction and budget. Strong HTML, CSS, JavaScript, React and WordPress skills.
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