Senior Business Analyst

Senior Business Analyst Stellenbosch, Hybrid Qualifications: BCom Degree in Business, Marketing, Statistics, or a related field Matric with exceptional results Requirements: 12 years' experience as a Business Analyst 3 years' experience as a Senior Business Analyst A strong preference for candidates with backgrounds in FMCG, wine, spirits, or related industries Experience in a B2B environment is advantageous Experience with Excel (advanced), Tableau, CRM and BI tools KPAs: Conduct thorough analyses of sales data, customer feedback, and market trends to create insightful reports on brand and customer performance Perform comprehensive quantitative and qualitative analyses to produce detailed brand performance reports Work closely with sales and trade marketing teams to optimize and assess campaign effectiveness, using data to inform brand strategy and enhance customer engagement Collaborate with sales and trade marketing teams to develop and execute data-driven campaigns, measuring their impact on brand performance and market share Utilize tools such as Excel and Tableau to design and implement insightful BI reports, dashboards, and data narratives Develop and present feedback decks for brand sales reviews, focusing on the effectiveness of Trade Marketing and Key Account activities, along with any brand metrics agreed upon in brand planning sessions Partner with the sales team to provide data analysis that supports the refinement of customer engagement strategies Build strong, trust-based relationships with brand partners and customers through consistent sales reviews aligned with brand plans Participate in quarterly travel for customer sales reviews and contribute to annual brand and customer planning as needed Manage and master data efficiently Apply now