On Premise Key Account Marketing Specialist

The role of On-Premise Marketing is to lead the channel marketing strategy with the aim to position Red Bull as the #1 brand for the consumer and trade. Achieved by increasing visible distribution, building Red Bull's relevance, and increased use across the entire On-Premise channel. The On-Premise Key Account Marketing Specialist implements the On-Premise marketing strategy within Key Accounts (National Casual Dining, Lodging, Casual Dining, QSR, and Catering customers). Delivering leading marketing programs that secure new business opportunities, whilst expanding execution and driving demand.
The key functions of the role are: Collaborate with the wider team (KAMs, ROPMs, Culture, RBMN & Brand teams) to bring to life the Red Bull brand image through the National On-Premise by creating unique events and concepts.Consumer – Create and manage through to delivery engaging consumer concepts by working closely with the Marketing manager and sales team to identify opportunities for the brand.Industry – Build sales engagement tools to drive relationships with owners, decision-makers, and venue staff. Work with the sales team to identify new opportunities and tailor activity to maximize KPIs and track results to measure sales impact.Create Sales tools & Presentations that use research & insight to highlight the role of energy drinks and give the KAM team the necessary support to sell in concepts.Ensuring Executional Excellence within the Key Accounts On-Premise Channels.
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