Marketing Execution Lead

JOB TITLE:
Marketing Execution Lead
LOCATION:
Remote / Hybrid South Africa (preferably CT/STB-based)
ABOUT HYPERCLEAR TECHNOLOGIES:
Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom.
At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.
Why Join Us?
Joining Hyperclear Technologies gives you the unique opportunity to work across a range of exciting and diverse brands in the technology space, including:
Cyberlogic: A managed solutions provider specialising in cyber security, cloud, infrastructure, and business intelligence. Flokzu: A no-code business process management platform that allows users to automate complex business processes with a simple drag-and-drop interface, serving customers in 70 countries worldwide. Cogent: A tech company operating under the banner of hyper-automation is recognised as the only pure-play hyper-automation company in the EMEA region. Cogent partners with Blue Prism, a leader in Connected Robotic Process Automation.Principa: A consulting and analytics business with innovative financial services products designed to foster financial inclusion and access to credit in emerging markets through custom-built decisioning technology. Kaleidoscope: A boutique organisational design consultancy that equips companies to tackle the challenges of the modern workplace, focusing on new ways of working in a digital era.
Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.
By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.
Explore the possibilities with us and help drive the future of technology.
JOB PURPOSE
The Marketing Execution Lead serves as the '2IC' to the Group Marketing Manager, playing a critical role in the development of messaging for brands, products, and services across the Hyperclear Technologies group. This position is responsible for driving the successful execution of strategic and tactical marketing plans and overseeing the day-to-day management of marketing campaigns, projects, activities, events, and tactics. The Marketing Execution Lead will mentor and guide junior team members, ensuring the seamless delivery of marketing activities across the value chain.
KEY RESPONSIBILITIES
Strategic and Tactical Planning Support:
Contribute to the strategic planning process, assisting the Group Marketing Manager with developing comprehensive marketing strategies aligned with business objectives and key results. Collaborate with cross-functional teams to ensure marketing plans are effectively integrated into broader business goals.
Messaging Development:
Work closely with the Group Marketing Manager to refine and enhance messaging for brands, products, and services. Ensure consistent and impactful communication across all marketing channels, maintaining brand integrity.
Content Marketing and Creation:
Guide and oversee the development of long- and short-format content, ensuring alignment with brand voice, objectives, and audience preferences. Mentor and guide team members to produce content aligned with the content plan and strategy, providing quality assurance of content created across the team.
Design and Layout:
Design and layout of content items such as blog pages, social media images, presentations, and proposals, maintaining brand consistency and visual appeal. Collaborate with internal stakeholders to create visually compelling sales enablement collateral. Utilise design tools and templates to produce high-quality materials that resonate with target audiences. Mentor and guide the design efforts of other team members to ensure the creation of on-brand designs.
Campaign and Project Management:
Lead the planning, execution, and optimisation of marketing campaigns and projects, ensuring on-time, on-budget delivery. Oversee the coordination of marketing activities, including content creation, digital marketing, events, and other marketing activities. Work with the Group Marketing Manager to manage resource allocation, ensuring that all team members are effectively utilised and that projects run smoothly. Monitor campaign performance, provide insights, and recommend refinements to optimise results.
Sales Enablement Support:
Lead the creation of sales enablement collateral, including proposals, sales presentations, and supporting materials. Identify and address content gaps to facilitate the sales process and drive conversion.
Social Media Content Creation and Management:
Lead the development of engaging social media content, overseeing content calendars and campaigns. Monitor social media trends, analyse audience engagement, and provide recommendations for content optimisation. Mentor and guide other team members, providing peer reviews and quality assurance of content created.
Quality Assurance:
Review marketing materials for accuracy, consistency, and compliance with industry standards. Support compliance efforts and ensure adherence to brand guidelines. Lead quality assurance and peer review step before content submission for final approval.
Performance Tracking and Reporting:
Monitor the performance of marketing campaigns and projects, analysing key metrics to assess effectiveness and identify areas for improvement. Prepare and present regular reports to the Group Marketing Manager, providing actionable insights and recommendations.
Relationship Management and Team Mentorship:
Cultivate positive relationships with internal and external stakeholders, suppliers, and partners. Collaborate effectively with cross-functional teams to achieve marketing objectives. Mentor and guide junior team members, supporting their professional development and growth. Foster a collaborative team environment, encouraging open communication and collaboration.
Commercial Understanding:
Support budget management and allocation, identifying opportunities for optimisation to maximise ROI. Ensure strategic alignment of marketing initiatives with organisational priorities and goals.
KEY REQUIREMENTS
Education:
Bachelor's degree in Marketing, Business, Communications, or a related field. Additional relevant certifications are advantageous.
Experience:
Minimum of 8-10 years of experience in marketing, with a focus on campaign execution, project management, and team leadership. Previous B2B experience, preferably in the technology industry. Proven track record of successfully managing and delivering complex marketing projects. Experience in mentoring and leading junior marketing professionals. A good understanding of the technology industry. Familiarity with digital marketing tools and platforms, including Google Analytics and CMS websites. Basic understanding of SEO best practices and writing for SEO advantageous. Experience with online, hybrid, and in-person event planning, management and execution.
Skills:
Strong strategic thinking and planning capabilities, with the ability to translate business objectives into actionable marketing plans. Ability to mentor and guide team members in all areas of the marketing value chain. High attention to detail and ability to manage multiple tasks in a fast-paced environment. Proven ability to work autonomously in a remote / hybrid environment and a demonstrated proactive desire to learn. Exceptional project management skills, a keen eye for detail, and a commitment to excellence. Excellent written and verbal communication and interpersonal skills, with the ability to inspire and lead a team. Ability to work in a fast-paced, dynamic environment, managing multiple priorities simultaneously.
Should you work from home, it is your responsibility to ensure that you have uninterrupted internet connectivity and a 'work-like' environment at your home location to deliver your best in terms of performance and productivity.
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