Position Purpose This role is responsible and accountable for the overall strategy, sales, marketing, profitability and operations of the retail division.
This role will provide clear direction to deliver on budgets and display inspirational leadership across a diverse team.
Key Responsibilities Strategy Develop, execute and update strategic expansion plan for new store openingsProvides input into the strategic direction for the Retail Department in relation to turnover, profitability, budgets and departmental structureDevelop strategic plan to achieve sustainable long term growth for the divisionManage relevant reporting of management and financial information for the retail departmentMaintain and develop the company's image and reputation through compliance with all relevant legislation and company policiesPlan and manage internal communications to all team members within the retail departmentDetermine return on investment for merchandising and marketing programs to make recommendations for future strategies that drive salesResponsible for ensuring short & long term strategic and tactical objectives fully support strategy Operations Deliver agreed sales and profit targets for the retail divisionResponsible for providing outstanding levels of customer service and customer satisfactionHolds staff accountable to ensure exceptional customer serviceEnsures staff are fully trained on all company productsDesign and implement the annual sales & marketing plan for the retail businessWork with the Product Manager & Wholesale Marketing Director on new product development feasibility and execution, and on merchandising, product selection, promotions and offeringsWork in conjunction with Finance and IT to develop sound, cost effective tracking systems on par or beyond competitionReport to the CEO on a monthly basis performance against budgetManagement of the POS system in delivering the requirements of the retail team and utilizing information in making informed decisions in the ongoing managementAssess product range including pricingManage each store in line with agreed target ratios on labor and stock shrinkageEnsure store and staff presentation are in line with corporate objectives for the brandForecasting sales volumes for operations needsManage and supply the sales forecast by SKU for all stores on a monthly basis to marketing & operations and transpose into LE1, LE2 & FY budget requirements and lead the S&OP process from a sales perspectiveThrough effective training, instill a culture that ensures all Retail employees understand the Company Brand and have complete product knowledge that can be transferred to the consumer Marketing Executes the Company's brand equity, understanding that the retail stores are the most direct way for consumers to experience the company brandMaintain awareness of consumer desires within the retail stores and work with the Marketing Department to execute those selectedMonitor sales of seasonal and promotional product ranges and report performance
