Our client is seeking a dynamic and strategic Head of Brand and Marketing to define and promote their global brand identity. This role requires innovative thinking, a results-driven approach, and the ability to lead a talented marketing team. The Head of Brand will be responsible for developing brand strategies, driving product awareness, fostering customer engagement, and ensuring solutions resonate with customers.Key Responsibilities:Brand Strategy and Development:Develop and execute a global brand strategy tailored to target markets.Align brand strategy with the customer journey for a consistent and positive experience.Incorporate brand strategy into product positioning to enhance appeal.Digital Strategy and Execution:Lead digital strategies tailored to current and new market preferences.Implement data-driven marketing techniques to optimize digital campaigns and improve ROI.Create and execute integrated marketing campaigns, including advertising, promotions, events, and digital initiatives.Product Marketing:Communicate product value propositions clearly to various markets.Collaborate with product development teams to launch new products and optimize existing offerings.Partner with Sales on brand promotions for product-specific campaigns.Market Research and Analysis:Conduct market research to identify consumer trends, competitor activities, and growth opportunities.Present insights and recommendations based on strategic thinking and strong communication skills.Stakeholder Collaboration:Build and maintain effective business relationships with key stakeholders.Manage service delivery in line with business expectations.Financial Management:Ensure appropriate financial management, funding, budgetary provisions, and control procedures.Team Leadership:Foster a high-performance culture within the team to meet goals.Core Competencies:Digital Marketing Expertise: Proficiency in cutting-edge digital marketing tools and industry advancements.Creative and Strategic Thinking: Ability to drive brand initiatives through storytelling and strategic planning.Collaboration and Stakeholder Management: Excellent skills in building relationships and navigating organizational dynamics.Analytical and Problem-Solving: Data-driven decision-making skills to optimize marketing strategies.Communication: Superior communication skills for articulating brand value propositions.Industry Dynamics: Deep understanding of retail industry dynamics and consumer behavior.Leadership: Ability to lead and inspire a team, fostering a positive work environment.Qualifications and Experience:Bachelor's degree in Marketing, Business, or a related field.Minimum 8+ years of experience in brand management, marketing, or a related role.Proven track record in developing and executing digital marketing strategies.Strong background in storytelling, brand building, and creative marketing.Other Requirements:Own vehicle and valid driver's license.Willingness to travel between offices (Cape Town, Stellenbosch, Johannesburg).If you are a creative thinker with a passion for storytelling and brand building, and possess the strategic acumen to drive brand initiatives, we invite you to apply for this exciting opportunity.
