Head, Digital & Interactive Marketing

Business Segment: Business & Commercial BankingLocation: ZA, GP, Johannesburg, Baker Street 30Drive the conceptualization and implementation of digital and interactive marketing campaigns for the BU working with cross functional teams to ensure that campaigns launch on time and in budget and effectively deliver against the business strategy. Build and enable a performance marketing strategy to generate lead volumes against product targets. Manage and drive an interactive and tactical always-on approach through quicker customer engagement and dynamic always-on content, driven by insights.Develop and manage the strategies that drive brand and product differentiation for the digital portfolio to improve preference and commercial effectiveness, by contributing and influencing customer value proposition design and customer journey flows.QualificationsMinimum QualificationsType of Qualification: First DegreeField of Study: Business CommerceExperience RequiredMinimum of 10 years experience is required within the Marketing and Communications industry, with specific experience in Digital Marketing. It is preferable to have experience working in either Personal and Private Banking, Business and Commercial Banking or Wealth Management.The ability to use marketing techniques to increase the perceived value of the organisation over time and build customer loyalty through positive brand awareness. The ability to collect, measure, analyse, visualise and interpret data to illustrate user behaviour on websites, mobile sites, and mobile applications.Additional InformationArticulating InformationDeveloping StrategiesDirecting PeopleData Driven Digital MarketingDigital Analytics and ReportingDigital ContentDigital Media and AdvertisingPerformance MarketingPlatform ManagementSite DevelopmentSocial MediaPlease note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on +27 800222050 or ******.
#J-18808-Ljbffr