Ecommerce Manager

ResponsibilitiesManage online activity in relation to traffic acquisition, sales, conversion, testing and reportingDevelop and implement ecommerce strategy to improve website performanceWork with developers to improve website speedWork with the marketing team to improve website quality and traffic acquisitionConduct market research to discover new trends and technologiesAnalyse data to deliver data driven strategies to increase performance and achieve KPIsOversee and manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social mediaDevelop content calendar and oversee website uploads and landing pages developmentReport on performanceWork closely with branch staff and other cross-functional teams to ensure back-end operational effectiveness for online order fulfilmentEnsure that product pricing is accurate and appropriately maintainedQualifications and SkillsMinimum 2 to 5 years' experience in a similar roleBachelor's degree in Digital Marketing or related fieldKnowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channelsConfidence developing and overseeing retail and eCommerce-focused marketing strategiesUnderstanding of UX and web design will be an advantageConfidence in traffic analysis, reporting tools and optimisationKnowledge of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting toolsDesired SkillsOnline marketingDigital Campaign ManagementSEOPPCWeb analyticsGoogle AnalyticsDigital MarketingWebtrendsDesired Work Experience2 to 5 yearsDesired Qualification LevelDiploma
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