JOB DESCRIPTION INFORMATION:
Job Title:Copywriter
Employment Type:Permanent, On-site
Work Location:Church St, Cape Town - CBD
QUALIFICATION AND EXPERIENCE:
Qualification:
3 Year Bachelors Degree preferably in marketing, communication, English or journalism
Copywriting certification.
Experience:
3-5 years experience working as a copywriter across a range of communication platforms.
A proven track record of success producing digital content.
Work conditions and special requirements
May be required to work extended hours.
Must be willing to be hands on in some areas of implementation especially when it comes to quality review.
CORE FUNCTIONS:
Deliverable 1: Facilitated Content Creation
Collaborate with graphic designers to receive and prioritise briefs and promotional requests and business; and deliver each element of the campaign to brief.
Maintain up to date knowledge of current and future content within and external to the organization.
Understand market segment and customers characteristics and online preferences.
Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility in line with business requirements.
Conceptualise and plan for content storylines on various communication channels.
Construct the conceptual plan, concept, storyline, and layout for solutions, ensuring content remains fresh and exciting.
Liaise with business with regard to concepts, ideas, deadlines, and promotional requirements.
Brainstorm, design and deliver content in written form.
Brief, manage, craft, and monitor all elements of every project from presentation through to completion.
Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential.
Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form.
Correspond with stakeholders and clients to obtain feedback and approvals on final content.
Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
Participates in content meetings, creative briefings, brainstorm sessions and status meetings.
Provides updates and constructive feedback to Creative Management on all significant developments on ongoing projects to ensure accuracy and timeous delivery.
Sources relevant images.
Works with design team to ensure that the copy and design work together seamlessly.
Deliverable 2: Copywriting
Produce general copywriting to support designs and marketing content including:
Promotional content: gaming promotions, events, advert banners, accommodation special offers, experience special offers and wine and dine special offers.
Promotional copy for the business emails.
Promotional and enticing copy for advertising campaigns.
Develop, create, and deploy content across multi-touch point communications.
Schedules and updates relevant content on various platforms ensuring that content remains innovative and fresh.
Deliverable 3:Stakeholder engagement
Establish appropriate levels of co-ordination, communication, and liaison with stakeholders.
Liaise with the business and marketing on content produced for designed promotional and events content.
Maintain regular communication with the marketing services team and management on project development, timelines, and results.
Collaborate with designers to ensure the integration and synergy of specific content for various projects and design work.
Verify with business management that the content will meet business requirements.
Build effective relationships with commercial/brand/technical teams and content designers.
Key Stakeholders:
Internal:Marketing Team, Central Marketing Team; Brand, PR, Content Team.
External:Freelance content creators (copywriters, designers, and video); musicians, artists; audio technicians and media.
Scope and limits of the job:
Create and edit content for print and digital designs for multiple communication touchpoints.
Accountable to control expenses against a predefined budget.
COMPETENCIES
Technical proficiency:
Excellent copywriting and writing skills adaptable in the tone of each brand.
Ability to write, proofread and edit accurate, concise, and highly readable content.
Understand brand identity.
Advanced written and verbal communication skills.
Ability to generate creative ideas, coupled with sound editorial judgement.
MS-Office Suite (Word, Excel, PowerPoint, Outlook).
Exposure / knowledge of the hotel and gaming industry is a strong advantage.
Dynamic presentation skills.
Embrace and understand diversity.
Know-how:
Requires specialised knowledge of copywriting and editing techniques, and processes relating to the development of written and print content.
Short term planning within a 3-month timeframe.
Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints.
Interact with management across business units to influence and encourage specific behaviour.
Problem-solving:
Deal with diverse problems in own area, using judgment and discretion to resolve them.
Interprets customer requirements in terms of services available and the applicable constraints.
Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority.
Considers all the facts, options, and possible outcomes prior to making decisions.
Analyse and diagnose issues and challenges and offer a solution in line with technical knowledge.
Accountability:
Solve a wide range of queries related to service, dealing with these sensitively and within operational/procedural limitations.
Interprets customer requirements in terms of services available and facilitates operational processes.
Refers problems falling outside parameters to the manager for resolution.
PACKAGE & REMUNERATION:
Negotiable depending on Qualifications and Experience.
