Our Client, An advertising agency based in Durban is recruiting for an experienced Copywriter to join their team.Key Responsibilities:Research: Understanding the client's brand, target audience, and the competitive landscape. Researching industry trends, customer needs, and the benefits of the product or service being promoted.Writing: Crafting clear, engaging, and persuasive copy for different platforms, including websites, advertisements, social media, emails, brochures, and more. Writing headlines, taglines, product descriptions, blog posts, and other marketing materials.Editing and Proofreading: Reviewing and revising content to ensure it is free of errors, flows well, and meets the client's tone and style guidelines. Checking for factual accuracy and consistency.Collaboration: Working closely with designers, marketing teams, clients, and other stakeholders to ensure the copy aligns with the overall marketing strategy and visual elements. Brainstorming sessions, feedback loops, and adjustments based on input from various parties.SEO Optimization: Integrating relevant keywords and phrases into the copy to improve its search engine ranking and visibility online. Understanding SEO best practices and staying updated with algorithm changes.Adaptability: Tailoring copy to suit different audiences, platforms, and purposes. This involves adjusting tone, style, and format to match the needs of each project and medium.Time Management: Handling multiple projects simultaneously, meeting deadlines, and managing priorities effectively. Strong organizational skills and the ability to work under pressure.Analytics and Performance Tracking: Monitoring the performance of copy through metrics such as engagement rates, click-through rates, and conversion rates.Client Communication: Understanding client briefs, presenting ideas and drafts, and incorporating feedback to ensure the final product meets the client's expectations and objectives.Creativity: Continuously generating fresh and innovative ideas to keep the content engaging and effective. This involves staying inspired and thinking outside the box to capture the audience's attention.Own Vehicle Essential as well as 3 years experience in an agency environment or similar.
#J-18808-Ljbffr
