Conversion Rate Optimisation Manager

Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.
Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 global colleagues.
Purpose of the job
We are looking for an experienced experienced Conversion Rate Optimisation Manager to support the Global Digital Director with ongoing digital transformation for Collinson and to have overall accountability for our Groupwide digital experimentation program.
Across the experimentation lifecycle from ideation planning execution and analysis you will develop strategic and tangible delivery plans for core digital web and app properties aligned to objectives related to brand awareness audience engagement lead generation and revenue generation. Using a suite of data and testing platforms including Optimizely and Salesforce Personalisation across a global portfolio of digital properties you will ensure channel KPIs and business plan targets are achieved.
Youll lead project manage optimise and execute across multiple channels setting a new precedence of quality strategic thinking forward development and evolution. The ideal candidate is passionate about experimentation digital marketing MarTech data lead generation and problem solving with the ability to be hands on as required.
Your key stakeholders will be the regional and global marketing teams data product and proposition divisions with whom you will align and provide thought leadership through the deployment of these plans. You should have a strong grasp of digital marketing disciplines have a positive and proactive approach to be able to lead projects and initiatives from concept to execution.
Key Responsibilities
Work with Reporting to the Global Head of Digital Marketing you will to develop strategic and tangible delivery plans for core digital channels aligned to wider marketing objectives related to brand awareness audience engagement and lead generation.
Your key stakeholders are the Work with regional marketing teams with whom you will to align and support their requirements through those the deployment of these plans.
Demonstrate a clear understanding of Collinsons business breadth and depth of expertise suite of propositions and target audiences.
Experimentation Strategy
Develop a fully holistic Groupwide approach and create a culture of experimentation
Establish effective processes to orchestrate delivery by briefing marketing content management data analytics and development teams via Confluence and Jira
Create and own the Groupwide measurement framework
Own the bestinclass experimentation stack of technologies and vendors
Adhere to brand guidelines and support global / regional business campaigns via CRO
Test Ideation
Identify points of user struggle and friction using subjective and datadriven approaches to devise A/B MVT and personalisation test hypotheses using Optimizely and Salesforce Personalisation
Increase the volume velocity and complexity of our test program
Identify insights and trends to continually optimise performance & spend
Maintain and govern the experimentation roadmap setting priorities and crafting business case and ROI impact modelling where needed
Test Design
Provide guidance to internal and external UX/UI teams to design and publish web and app tests and personalisation journeys via your working knowledge of CMSs (Contentful or Sitecore preferred)
Create experiment briefs wireframes audience cohort targeting and success measures
Measurement & insights
Monitor and analyse live tests and personalisation campaigns to report on success and commercial impact
Performance Optimisation
Work with internal and external developers to productionise successful tests
Maintain governance and create a repository of artefacts for all tests to ensure we compound our body of experimentation knowledge over time
People management
This is an individual contributor role working in a global matrixed environment Skills & Experience
Demonstrable experience in B2B and B2C web experimentation and conversion optimisation
Handson experience leading/owning an experimentation tool (Optimizely or Salesforce Personalisation preferred)
Extensive knowledge of Google Analytics key reporting metrics data analysis and insight (Google Data Studio experience advantageous)
Basic knowledge of HTML / CSS / JavaScript would be advantageous but not compulsory
Knowledge of CMS systems like Contentful or Sitecore preferred
Understanding of the full experimentation lifecycle ideation creation validation execution and reporting
Datadriven and analytically focused
Ability to act as a trusted advisor with strong communication skills
Great interpersonal skills. Effective in dealing with a diverse business with varying skillsets and knowledge. Ability to interact with all in a positive manner
Proven experience of collaborative working crossfunctionally to deliver projects; keeping stakeholders informed through regular update meetings and communications
Expected to manage multiple priorities and deadlines in a busy digital environment. Proactive attitude towards application and lets get the job done mentality

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.
We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.
In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc).
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